Opinion
White Calls PFL, Bellator, and ONE Championship "Failing Companies"
“PFL, Bellator, One FC, many, many other failing companies.”
Assertion Not checkable as stated
White: Viacom Executive Philippe Dauman Threatened to Build a UFC Clone
“And then he tells us that he built the UFC, and if we don't like the offer he's making, he'll just build another one. That's literally what he said.”
Opinion
White: Traditional Media Lost All Influence to Young Digital Creators
“The media does not have the influence anymore. They're gone. Nobody trusts them. You know, they're all full of shit. They're always, you know, lying and they don't have the trust of the people the way that they used to. These young kids are the influencers. Th…”
Disclosure
White: I Told a Sponsor to Drop Dead Over a Trump Video
“It started with, I posted a video supporting Trump on my social media. And they called and they said, you need to take that down. And I said, are you out of your fucking mind? Who the fuck are you to call me and tell me who to vote for? It's not coming down an…”
Opinion
White: Philippe Dauman Was One of the Biggest Brand Killers Ever
“That guy ended up being one of the biggest brand killers of all time. Oh, Phil Duman MTV fucking, you know, think about all the Viacom Legendary networks they had that this guy had sucked the life out of and killed.”
Disclosure
White: UFC Live Event Production Is a "100% Dictatorship" Under Me
“There is no committee here. There is no whatever. This is a dictatorship. 100% of dictatorship. And. I'm listening to how loud the music is, if it's loud enough, if it's not, and things are happening in-house, and I'm watching what's happening on TV. All of th…”
Opinion
White: Showtime Boxing Had the Most "Dog Shit Production Ever"
“And I fucking thought that Showtime was the most dog shit production ever. In boxing.”
Prediction Not checkable as stated
White: TKO Will Build the Biggest Combat Sports Company in History
“We're gonna build The biggest combat sports company to ever exist. And that will probably ever exist. That's my goal in the next 10 years.”
Opinion
White: UFC Fight Island Was the Only True Sports Bubble During COVID
“It was the only true bubble that existed in sports at that time. All the other ones were bullshit.”
Opinion
White: Reporters Covering the UFC Are Zeros Who Have Accomplished Nothing
“These guys who report on what we're doing that have no clue what we're doing. Why would I want to hear any of the, anything they would have to say? They're zeros. They've literally never done anything in their life, especially in this business. Why would I lis…”
Disclosure
White: No Corporate Sponsor Will Ever Have the Power to Fire Joe Rogan
“And for anybody, I don't give a fuck how much money you have sponsored or whatever. Yeah, no, nothing's happening to Joe Rogan.”
Opinion
White: Canned CEO Statements Written by Lawyers Are Phony
“I grew up, You know, and the seventies and eighties where I used to see CEOs reading canned statements from lawyers and things like that, and just fake phony bullshit that I was never into.”
Assertion Supported
White: Early UFC Was Banned From Pay-Per-View While Porn Was Allowed
“At that time it wasn't allowed on pay-per-view. You as a grown adult didn't have the right to purchase it on pay-per-view porn. Was on pay-per-view. Okay. But the UFC was not allowed on pay-per-view.”
Insight
White: Never Edit Fights; Let Fans Judge Their Authentic Quality
“You don't ever edit a fight. You let the fight play out and the fans determine whether the fight is good or bad and you can't control that. You, I call it the bells and whistles. We do all the bells and whistles And the fighters, we hand the torch off to them …”
Assertion Not checkable as stated
White: The Ellison Family Aggressively Snatched UFC Rights From Netflix
“We were talking to them the whole time, and you know, what an incredible business they've built, and but the Ellisons are aggressive guys, you know, they're aggressive guys. Obviously, financially, you know, powerful, And at literally the half yard line, they …”
Assertion Not checkable as stated
White: Power Slap Was Profitable From Its Very First Event
“First event.”
Opinion
White: The NFL Live Stadium Experience Is Not Good
“Even as big as the NFL is, and the NFL is just fucking massive, right? And there's nothing better than football season, right? When football season starts every Sunday, you're on the couch and you watch, but I don't like the live experience. I'm not a big fan …”
Insight
White: People Wanting Flexible Hours Should Be Employees, Not Entrepreneurs
“The greatest line of all time is, you know, I want to start my own thing because I want to set my own hours and I want to, you know, take days off and I want, oh Jesus Christ, you should just stay where you're at and keep working for somebody else because that…”
Insight
White: Give Digital Creators Full Event Access and Stop Micromanaging Them
“You show up to any of my events. I give you full access, film what you want, create what you want. The other thing is, is most people that that deal with content creators, they try to tell them you have to do this, that, what the fuck do you know about creatin…”
Assertion Supported
White: We Sold the UFC for $4B in 2016 Without a TV Deal
“We sell for four point oh two five billion, right? No TV deal. We're coming up to the end of our Fox deal. We have no TV deal. Nothing.”
Assertion Supported
White: UFC Media Rights Scaled From $35M to a $7.7B Mega-Deal
“Spike, thirty-five million dollar deal. Fox, hundred million dollar deal. ESPN, three billion dollar deal. And now here we are, 7.7 for seven years.”
Assertion Supported
White: I Produced a Fully AI-Generated Commercial for the White House
“Well, the response was I did a whole commercial in AI, ah, after that for the White House.”
Opinion
White: Billionaire Tax Revenue Is Essential to Keeping the Government Afloat
“Billionaires are very important to the ecosystem of the United States. You know what I mean? The amount of money these guys pay in taxes. How do you think everything stays afloat? How do you think the state comes up with the money to fix the roads and build th…”
Assertion Not checkable as stated
White: Every UFC Employee Was Willing to Work Through COVID-19
“Nobody was saying, no, we're not going to work during COVID. Too dangerous and we're scared. I'm not saying people weren't scared. Everybody was willing to go. Men, women, everybody.”
Dana White