White: UFC Media Rights Scaled From $35M to a $7.7B Mega-Deal
Dana White · Dana White: The Man Behind the UFC · May 10, 2026 · at 46:41
UFC CEO Dana White recaps the financial growth of the promotion's media rights deals over time to refute persistent media criticism.
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“Spike, thirty-five million dollar deal. Fox, hundred million dollar deal. ESPN, three billion dollar deal. And now here we are, 7.7 for seven years.”
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