UFC

“The DVD business, at the time the DVDs exploded, that's really when we started making some real money.”

“It started with, I posted a video supporting Trump on my social media. And they called and they said, you need to take that down. And I said, are you out of your fucking mind? Who the fuck are you to call me and tell me who to vote for? It's not coming down an…”

“Spike, thirty-five million dollar deal. Fox, hundred million dollar deal. ESPN, three billion dollar deal. And now here we are, 7.7 for seven years.”

“But if they would have paid for it, We wouldn't have been in the position that we were in where we own a hundred percent of everything.”

“When new technology comes out, we always try to be first or one of the first to use it, but the show is dialed now.”

“First of all, Joe Rogan did the first 12 fights for us for free, right?”

“Nobody was saying, no, we're not going to work during COVID. Too dangerous and we're scared. I'm not saying people weren't scared. Everybody was willing to go. Men, women, everybody.”

“These guys who report on what we're doing that have no clue what we're doing. Why would I want to hear any of the, anything they would have to say? They're zeros. They've literally never done anything in their life, especially in this business. Why would I lis…”

“It was the only true bubble that existed in sports at that time. All the other ones were bullshit.”

“So at the time, it's the last ten million dollar investment we're going to make in the UFC.”

“And then he tells us that he built the UFC, and if we don't like the offer he's making, he'll just build another one. That's literally what he said.”

“We do like, 43, 44 events a year. When we bought the company, we were doing five, which seemed like a lot.”

“So all we bought when we bought the company. Was those three letters UFC and old wooden octagon and some contracts that we have, that we had obligations to. And maybe it was eight or nine. That's it, eight or nine contracts. We have almost a thousand guys unde…”

“We sell for four point oh two five billion, right? No TV deal. We're coming up to the end of our Fox deal. We have no TV deal. Nothing.”

“And for anybody, I don't give a fuck how much money you have sponsored or whatever. Yeah, no, nothing's happening to Joe Rogan.”

“And Spike TV execs took us out in the alley of the arena, and we did a deal on a napkin.”

“And then coming out of COVID and that whole woke era, I was like, I'm only going to be in business with people that I'm aligned with.”

“I said, I'll never, ever fucking come to your arena again. Just so you know that, you know, cause we were doing MSG in Brooklyn. I said, I will never hold another fucking fight in your arena ever again.”

“At that time it wasn't allowed on pay-per-view. You as a grown adult didn't have the right to purchase it on pay-per-view porn. Was on pay-per-view. Okay. But the UFC was not allowed on pay-per-view.”

“Iger says, I'll pay you every fucking dime, no matter how much COVID lasts, whether you do no events, or you put on all 44.”

“All the ancillary stuff was sold off to Lionsgate because the old owner was trying to stay alive. So to show you People can't wrap their head around this now. How much people didn't believe in the UFC? We went back to Lionsgate, and we bought the rights back f…”

“There is no committee here. There is no whatever. This is a dictatorship. 100% of dictatorship. And. I'm listening to how loud the music is, if it's loud enough, if it's not, and things are happening in-house, and I'm watching what's happening on TV. All of th…”

“Well, I called him back and said, I think we can sell it six, seven, maybe eight million in that ballpark.”