The Exchanges

Every argument clarity score on this site is built from rows on this page. Each question and answer was assessed with names hidden, the host's own answers included, on four things from 1 to 5: directness (does it answer the question asked), coherence (do the ideas follow), precision (concrete details and clear references), compression (says a lot per word). The weighted mix (30/30/25/15) is the exchange score. A person's published score averages their exchange scores on raw tape only, at least 8 of them, shrunk toward the cohort mean. Full method →

Dana White no published score: only 4 usable exchanges on raw tape, and a fair score needs 8+ · coarse estimate ≈4.0/5 from 4 raw tape exchanges record → ← everyone

Every exchange below was scored with names hidden, four dimensions each from 1 to 5. An exchange's score is 0.30·directness + 0.30·coherence + 0.25·precision + 0.15·compression. The published score averages the raw tape exchange scores and shrinks small samples toward the cohort mean, so five great answers can't beat twenty good ones. Produced feed rows count only toward coarse estimates, never toward a full score.

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Answered raw tape D 5 · C 5 · P 5 · Cm 4 4.85

Q Was it making ten million a year in revenue and you guys were spending another 10?

A Yeah, that's fair. Yeah. Yeah. In that ballpark. And, uh, but just the, you know, the other thing was we didn't own the rights to the merchandise, the library, the video games, uh, DVDs, which were big at that time. So all we bought when we bought the company. Was those three letters UFC and old wooden octagon and some contracts that we have, that we had obligations to. Um, and maybe it was eight or nine. That's it, eight or nine contracts. We have almost a thousand guys under contract now. All the ancillary stuff was sold off to Lionsgate because the old owner was trying to stay alive. So to, to show you People can't wrap their head around this now. How much people didn't believe in the UFC? We went back to Lionsgate, and we bought the rights back for like, I don't remember what it was, but it was like two and a half, three million bucks. We bought all those rights back.

AI assessment note: “Yeah, that's fair. Yeah. Yeah. In that ballpark.”

Answered raw tape D 5 · C 4 · P 4 · Cm 4 4.30

Q Why do you like talking to entrepreneurs so much?

A I love, uh, I love hearing different people's ideas. Um, I love young people that are willing to take a shot and, and aren't afraid to do it. And, and literally, I mean, I, I, I should have my assistant Figure out how many of these I do a year, but it's multiple times a day, every fucking day. And even on Saturdays and Sundays. So I sit in this room and listen to people's pitches all the time about the businesses that they want to build and, and, uh, and their ideas. And usually you have these guys that will connect people to people and they want to be paid or a piece. I've connected more fucking people. You know, uh, that have done things together and been successful. I'm not looking for anything other than I hope they all win.

AI assessment note: “I love hearing different people's ideas. Um, I love young people that are willing”

Answered raw tape D 5 · C 4 · P 4 · Cm 3 4.15

Q entire life. Just him deciding not to stay in this fucked up place and come to America and then me be born, you know, 30 years later or whatever the case was. I've heard you a few times and I think you call them dummies. About these young kids that seem to be attracted to, you know, hating billionaires or being anti-capitalistic. Can you talk a little bit about that?

A Yeah. Um, it's funny because if you look at the situation that California's in right now, right. And all these billionaires are trying to figure out how to get the hell out of there. Billionaires are very important to the ecosystem of the United States. You know what I mean? The amount of money these guys pay in taxes. How do you think everything stays afloat? How do you think the state Uh, comes up with the money to fix the roads and build the highways and, you know, uh, infrastructure in every city in America comes from billionaires, millionaires, the middle class, and people who work their asses off and pay their taxes. That's where all the money comes from. I was just doing an interview, I won't say, but two days ago, and they were walking around looking at my office and looking at the gym, and the woman was like, you know, There's hard times right now. Some people are going through it. And don't you think if they're going to see this and be like, uh, well, if they're going to see this and be like, you know, oh, this is terrible that this guy had, you're, you're not it. And you're never going to be it. You, you, you got the victim mentality and you're never going to be that person. What you should look at what I have and say, that guy barely graduated high school. Right. And, uh, believed in something. Did all the right things. If that guy can do it, I can do it. That's how…

AI assessment note: “Billionaires are very important to the ecosystem of the United States.”

Answered raw tape D 4 · C 4 · P 4 · Cm 3 3.85

Q So, the, was the TV the, The vast majority of the revenue of the business at, when you did this deal with Spike?

A Yeah. So, so, so television was huge, and, and The Ultimate Fighter literally did everything that we hoped it would do. It built a larger fan base. Um, it introduced a lot of people, not only to the sport and the brand, but to the fighters. I mean, coming off that show, Forrest Griffin became a massive pay-per-view star for us. Chuck Liddell, who was one of the coaches and, you know, it, it did what it was designed to do. When I launched businesses, like I launched Power Slap. I did the same thing. I launched, uh, uh, UFC BJJ. Did the same thing. So, Power Slap's, uh, reality show is at, like, fifty million views on YouTube. So it's, it's still a home run. The format is, is, is incredible.

AI assessment note: “Yeah. So, so, so television was huge”

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