Colin Rosenblum, media strategist and co-host of Colin & Samir, discusses creator business models and algorithmic distribution during a live panel at All-In Austin.
“But to be an impactful creator, you kind of actually need to lean more towards distributor.”
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More from Colin Rosenblum
Disclosure
Rosenblum: Colin and Samir increasingly use AI tools for scripting
“Even within our organization and with a lot of other creators, the amount of AI tools that we're using, from like scripting to even cutting the angles on our show, like we're continually adopting more and more AI tools, and I think, ah, which is the way it sho…”
Colin RosenblumApr 3, 2025▶ 37:17All-In Live from Austin: Colin and Samir, Chris Williamson, and Bryan Johnson
Insight
Rosenblum: Higher content consumption barriers create more dedicated fans
“The higher the barrier sometimes, the bigger the fan, right? Like, your episodes are three hours long, that's a pretty big barrier, like, you get to the end, you're invested.”
Colin RosenblumApr 3, 2025▶ 1:33:18All-In Live from Austin: Colin and Samir, Chris Williamson, and Bryan Johnson
Disclosure
Rosenblum: 50% of Colin and Samir watch time is on connected TVs
“50% of our watch time is on connected TVs.”
Colin RosenblumApr 3, 2025▶ 12:45All-In Live from Austin: Colin and Samir, Chris Williamson, and Bryan Johnson
AssertionSupported
Rosenblum: 'Amazing Digital Circus' struck simultaneous YouTube and Netflix release deal
“There's a YouTube channel called Amazing Digital Circus which is an animated channel, and they did a deal that is super unique, I think the first of its kind, where they will be distributing on Netflix at the same exact time as they distribute on YouTube.”
Colin RosenblumApr 3, 2025▶ 26:52All-In Live from Austin: Colin and Samir, Chris Williamson, and Bryan Johnson
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