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Rosenblum: 'Amazing Digital Circus' struck simultaneous YouTube and Netflix release deal

Colin Rosenblum · All-In Live from Austin: Colin and Samir, Chris Williamson, and Bryan Johnson · Apr 3, 2025 · at 26:52

Colin Rosenblum (media strategist, Colin and Samir) highlights non-exclusive licensing models between digital creators and traditional streaming platforms.

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“There's a YouTube channel called Amazing Digital Circus which is an animated channel, and they did a deal that is super unique, I think the first of its kind, where they will be distributing on Netflix at the same exact time as they distribute on YouTube.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Colin Rosenblum

Insight
Rosenblum: Impactful creators must prioritize distribution over artistry
“But to be an impactful creator, you kind of actually need to lean more towards distributor.”
Colin Rosenblum Apr 3, 2025 ▶ 17:33 All-In Live from Austin: Colin and Samir, Chris Williamson, and Bryan Johnson
Disclosure
Rosenblum: Colin and Samir increasingly use AI tools for scripting
“Even within our organization and with a lot of other creators, the amount of AI tools that we're using, from like scripting to even cutting the angles on our show, like we're continually adopting more and more AI tools, and I think, ah, which is the way it sho…”
Colin Rosenblum Apr 3, 2025 ▶ 37:17 All-In Live from Austin: Colin and Samir, Chris Williamson, and Bryan Johnson
Insight
Rosenblum: Higher content consumption barriers create more dedicated fans
“The higher the barrier sometimes, the bigger the fan, right? Like, your episodes are three hours long, that's a pretty big barrier, like, you get to the end, you're invested.”
Colin Rosenblum Apr 3, 2025 ▶ 1:33:18 All-In Live from Austin: Colin and Samir, Chris Williamson, and Bryan Johnson
Disclosure
Rosenblum: 50% of Colin and Samir watch time is on connected TVs
“50% of our watch time is on connected TVs.”
Colin Rosenblum Apr 3, 2025 ▶ 12:45 All-In Live from Austin: Colin and Samir, Chris Williamson, and Bryan Johnson
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