Roberto Nickson: Top Content Creators Inevitably Leave Agencies to Build Their Own Brands
Roberto Nickson · Roberto Nickson Grew 400K+ Followers In 100 Days: Here's How · May 18, 2023 · at 24:10
Roberto Nickson and Greg Isenberg discuss the challenges of hiring top creative talent to scale content production across media brands.
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“If I find somebody who's a killer, who knows how to do it super, super well, why would they come work for me? They're just going to do it on their own for their own, you know, their own faceless media brands or their own products or their own, whatever it is. And that, that's kind of the thing with that I've been seeing with, you know, a lot of these like big accounts that hire people to create content for them. And even this is a phenomenon that's happening in big media right now. Right. Eventually the people that are creating the content, they're so good that why would they work on behalf of somebody else?”
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