content creators
also referred to as: content creator
10 statements across 9 episodes · 7 bullish · 2 bearish · 9 people on the record · first statement Dec 8, 2022 by Michael Karnjanaprakorn · across every show →
Everything said about content creators, oldest first
Dec 8, 2022 bullish
Dec 8, 2022 bullish
Jan 19, 2023 negative
Cole: Abandoning your core niche inevitably degrades audience engagement
“In actuality, what the reader cares about is you in the context of the niche that solves a problem for them. And the moment you step out of that niche, Completely. And you start thinking it's just about you and how special you are and how famous you are and ho…”
Feb 9, 2023 bullish
Postma: On-the-Fly Personalized AI Content Will Replace Human Creators
“Well, but don't you think that in five years, hypothetically, Like, why do you need content creators if TikTok, TikTok already knows so well what you like, what is your interest? Like, why would you need content creators if the AI models are so fast and GPUs a…”
Apr 6, 2023 negative
Barnett: Content creators never look for jobs on LinkedIn or Upwork
“I'm a content creator. I know a thousand content creators. Not one of them would go and put their job profile on LinkedIn or on Upwork and be looking for jobs there. So it's just not that they don't, you don't find creators in that same typical way that you wo…”
May 18, 2023 neutral
Roberto Nickson: Top Content Creators Inevitably Leave Agencies to Build Their Own Brands
“If I find somebody who's a killer, who knows how to do it super, super well, why would they come work for me? They're just going to do it on their own for their own, you know, their own faceless media brands or their own products or their own, whatever it is. …”
Oct 5, 2023 positive
Isenberg: Authentic, weird content will stand out against cookie-cutter AI output
“Content first and algorithm second, not algorithm first and content second. You should be pleasing the algorithm gods at first, especially as this whole AI wave Hits us and more and more content feels very cookie cutter. The stuff that's going to stand out is …”
Jun 3, 2024 positive
Matty Mo: DIY craft kits have built-in viral TikTok marketing loops
“People are also, a second macro trend is people are more and more becoming content creators, and this is a product you buy that allows you to create content around your purchase. And in doing so, you're inadvertently, or kind of kind of, Proactively marketing …”
Jun 5, 2024 bullish
Oct 16, 2024 positive
Atluru: Creators should avoid the bell curve and embrace extreme content formats
“I think people stay too much in the, like, Middle of the bell curve, which is like, okay, what are people generally doing? And I think most of the time you should push to some extreme, like, okay, everybody's doing group like I think, okay, I should do like li…”