Giffon: Creator Equity Will Massively Exceed Ad and Sponsorship Revenue
Jeremy Giffon · Data Backed Businesses Guaranteed To Make +$1M From Day 1 · Apr 17, 2024 · at 2:09
Jeremy Giffon, former Tiny executive, discusses the shift in creator monetization from traditional brand sponsorships toward owning equity in operating businesses.
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“And I think every person with an audience will eventually, the money that they make from equity in a business that they own will massively dwarf the money that they make from ad rates or sponsorship reads.”
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