“When creators share about their relationship online, and then they go all out sharing, talking about it, even doing brand deals, things like that, and then when that falls out, and your audience expects you to answer, I don't think that's the time you can take a stand saying, oh no, I want my space.”
quote is from the automated transcript, cleaned for reading:
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Koli: Endorsing competing brands in one month destroys creator credibility
“When you do longer associations, it also benefits you as a creator and to your credibility. Because I will see creators who will speak about three brands in the same sector in a span of one month. And that immediately takes their credibility away from them.”
Prajakta KoliNov 20, 2023▶ 2:44:01Ep# 13 | WTF does it take to Build Influence Today? Nikhil w/ Nuseir, Tanmay, Prajakta & Ranveer · Nikhil Kamath
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Koli: Subtly over-delivering is key to retaining brand sponsorships
“One thing to kind of also retain brands and have longer relationships with them is to subtly over deliver.”
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