Opinion
Weissman: Intense Kitchen Operations Are Necessary to Serve Great Food
“It is quite literally partially the nature of how a restaurant must operate to serve you great food.”
Assertion Not checkable as stated
Joshua Weissman claims he invented the quick cut editing style for food
“They may not be copying me directly, but they're copying someone else who copied me or someone else who copied them, who copied who,
Another person, it ultimately leads to me.
Cause the whole quick cut editing style stuff started with that.”
Insight
Short form video builds minimal audience loyalty compared to long form content
“Long form is really powerful. It's not like short form. Someone can watch a short form video and not give a shit about you. They can watch 20 of your videos and not give a shit about you. Long form is a commitment.”
Disclosure
Joshua Weissman earned $40K monthly on YouTube while making $11 hourly
“Totally overshadowing when I was making 11 dollars an hour. At the time, I mean, obviously we've scaled this into like a substantial business, but at the time, when you're just one person, you're making like 40 K a month, it's like, what the fuck is going on? …”
Insight
Weissman: Restaurant workers must treat harsh criticism as impersonal lessons
“Anyone who's worked in restaurants for long enough, for sure, you have to learn how to take an aggressive beatdown as what can I learn from this? And it's not personal.”
Assertion Not checkable as stated
Weissman: I Was Among the Very First Food Creators on TikTok
“But I know for sure that I was the first, if not one of the very first, like within, like you could count on one hand that was producing food content on like TikTok.”
Insight
Weissman: Creators must detach emotionally from viral views and analyze them formulaically
“If you make a video and it does crazy views, the first thing you should do is not give a fuck. You need to get out of the, whatever feelings you have attached with those views, you need to murder those feelings and look at it formulaically and figure out how t…”
Assertion Not checkable as stated
A $200K Pinterest ad campaign drove under 1% of his cookbook sales
“Less than one percent of our sales came from that.
And the amount of ad space they gave us was 200,000 dollars worth of ad space.
Less than one percent of my sales came from that.”
Opinion
Weissman: Sacrificing quality of life to extend lifespan by three years is not worthwhile
“I don't know when I'm going to die, but I sure as fuck don't want to ruin my quality of life just so that I can live three years longer.”
Disclosure
Weissman: Primary goal of creating content was never to teach cooking
“My whole goal when I started doing this was never to convince anybody to cook.”
Disclosure
Weissman: Slept 2-3 hours nightly for a year balancing restaurant and YouTube
“I slept for like 2:03 hours a night for almost a year while I was producing videos. The only way I could make it happen, make full-time restaurant and YouTube work at the same time.”
Assertion Not checkable as stated
Joshua Weissman sold 60,000 copies of his cookbook on launch day
“Yeah, we sold like, 60,000 copies that day.”
Disclosure
Weissman: Have lost hundreds of thousands of dollars on videos
“I've lost hundreds of thousands of dollars on videos. Yeah, multiple six figures I've lost on videos”
Disclosure
Weissman: YouTube Audience Is Over 75% Men
“My audience on YouTube is over 75% men.”
Insight
Weissman: Elaborate cooking gives men only a 10% to 20% marginal dating edge
“There are few, so few men that cook, I think, for their ladies in their life, or the ladies they wish were in their life, that just cooking, you're already so far ahead. I only think you're gaining maybe a 10 to 20% additional advantage by getting really crazy…”
Assertion Not checkable as stated
Weissman: Lost approximately 140 pounds around the age of sixteen
“I lost like a 140 pounds when I was like 16.”
Insight
Weissman: Food art is unique because it is designed for immediate destruction
“The irony about food is that same level of attention to detail, care, passion, stress, practice craftsmanship goes into it, but it is made to be instantaneously destroyed and shit out literally.”
