BMW

company on 36 shows · 41 statements across 37 episodes · said 359 times in 184 episodes since 2015

the a16z Podcast 46 TBPN 42 Acquired 32 Top Founders 28 Innovators & Investors 21 My First Million 18 WTF is with Nikhil Kamath 18 How I Built This 16 the Neon Show 15 20VC 14 the Knowledge Project 11 No Priors 10 Another Podcast 9 Catalyst 9 All-In 8 Founders 6 BigDeal 6 American Optimist 5 Startups For the Rest of Us 4 We Live to Build 4 the Startup Ideas Podcast 4 A Product Market Fit Show 4 Sourcery 4 the Green Blueprint 4 Big Technology 4 the Official SaaStr Podcast 3 the MAD Podcast 3 Startup Acquisition Stories 2 BG2 Pod 2 the Y Combinator Startup Podcast 1 In Depth 1 Cheeky Pint 1 Lenny's Podcast 1 the Paul Morris Podcast 1 Invest Like the Best 1 Capital Allocators 1

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the a16z Podcast 46TBPN 42Acquired 32Top Founders 28Innovators & Investors 21My First Million 18WTF is with Nikhil Kamath 18How I Built This 1628 more shows

2026 41 mentions in 20 episodes 2 per episode
2025 78 mentions in 39 episodes 2 per episode
2024 50 mentions in 32 episodes 2 per episode
2023 44 mentions in 16 episodes 3 per episode
2022 28 mentions in 20 episodes 1 per episode
2021 22 mentions in 12 episodes 2 per episode
2020 14 mentions in 8 episodes 2 per episode
2019 52 mentions in 19 episodes 3 per episode
2018 7 mentions in 6 episodes 1 per episode
2017 11 mentions in 6 episodes 2 per episode
2016 6 mentions in 4 episodes 2 per episode
2015 6 mentions in 2 episodes 3 per episode

every mention on every show, scene by scene, with the transcript →

41 statements about BMW, every show

TBPN Assertion Partly supported
Coogan: Ferrari Luce has 330-mile range despite large battery
“330 miles, despite an unusually large battery. The latest releases from BMW and Volvo run for more than 500 miles. The Lucid Air Sapphire is over 500, and many Teslas can get up into the 400 something range.”
John Coogan May 27, 2026 ▶ 6:53 Reactions: Ferrari’s First EV, The Enhanced Games | Diet TBPN
SOURCERY Assertion Supported
Adcock: Figure Deployed Robots for Six Months on BMW Body Shop Line
“We work at BMW, and last year we deployed for six months robots on the basically body shop factory line to build cars.”
Brett Adcock May 1, 2026 ▶ 35:04 Figure's First Full HQ Tour: From the Lab to the Factory Floor · Sourcery with Molly O'Shea
SOURCERY Assertion Supported
Figure robots operated daily at a BMW plant for six months
“So we had a small batch of robots that went out to B&W last year and did work every day. We ran for six months every single day.”
Brett Adcock Apr 30, 2026 ▶ 5:25 The $10 Trillion Bet on Humanoid Robots | Figure Founder Brett Adcock · Sourcery with Molly O'Shea
BIG TECHNOLOGY Prediction Not checkable as stated
Cramer: Chinese EV competition could wipe out Mercedes and BMW
“The Europeans are so unaware of what can happen that they could wipe out Mercedes and Beamer. They could.”
Jim Cramer Dec 23, 2025 ▶ 22:48 CNBC's Jim Cramer: Big Tech Hot Takes, NVIDIA $10 Trillion?, Building Wealth In Any Market
Sutherland: Jaguar could never win head-to-head against German luxury giants
“Jaguar was always trying to compete head to head with BMW, Mercedes, and Audi. And bluntly put, because of the scale of those entities, it was always going to lose. Because if you're the kind of person who's happy to buy a BMW, an Audi, or a Mercedes, and you'…”
Rory Sutherland Dec 9, 2025 ▶ 1:08:58 How to Think Like a World-Class Marketer | Rory Sutherland
PRODUCT MARKET FIT Assertion Partly supported
Israel: ParkMe licensed real-time parking data to Google, Waze, and major automakers
“We invented a technology called real-time parking that told consumers all over the world where parking was available and licensed that data into most of the largest navigation companies globally from Waze to Google to Tele Atlas and to Ford and Porsche and BMW…”
Alex Israel Nov 24, 2025 ▶ 3:13 He added AI to parking lots—then raised $3.5B. | Alex Israel, Founder of Metropolis · PMF Show
WTF Assertion Supported
Adcock: Figure humanoids have run commercially at BMW for five months
“We have a commercial customer here in the U S we've now been running with for over five months now every day. we put this out publicly. It's with BMW. That's a fully onboard onboard system that's doing all the reasoning onboard of what the robot should do.”
Brett Adcock Nov 5, 2025 ▶ 20:08 Humanoids Cost as Much as an SUV Now | Nikhil Kamath x Brett Adcock | WTF Online Ep 2 · Nikhil Kamath
INVEST LIKE THE BEST Assertion Open · timeframe Oct 2025
Wang: Xiaomi won a Nürburgring speed record with its debut car
“And Xiaomi in its first time submitting, going into this race making its very first car, won one of the speed records beating established companies like Porsche and BMW.”
Dan Wang Oct 16, 2025 ▶ 1:21:24 China vs America: The Battle for Global Dominance Explained | Dan Wang interview · Invest Like The Best
a16z Disclosure
Sankar: Half of Palantir's business is commercial
“Half of our business is really commercial, and we build every Airbus, every Chrysler, every BMW, every HD Hyundai ship.”
Shyam Sankar Apr 23, 2025 ▶ 10:01 Mobilizing the American Industrial Base
FOUNDERS Assertion Supported
Michael Dell bought a BMW in high school with $15,000 cash.
“So my senior year of high school, I went to my parents. I went with my parents to a BMW dealership. When it came time to pay, the salesman naturally looked at my mom and dad. I got to enjoy the shock on the guy's face when I took out a cashier's check for 15,0…”
David Senra Apr 22, 2025 ▶ 25:14 The Life Story of Michael Dell
a16z Assertion Partly supported
Kirwin: Rivian heads-up displays run on Unreal Engine, BMW on Unity
“And now the sort of, you know, heads up displays that you see in, you know, Rivian is powered by unreal. BMWs is powered by unity.”
Troy Kirwin Dec 25, 2024 ▶ 4:07 Virtual Worlds Mean Real Business: How Games Power the Future
CATALYST Assertion Supported
Khan: BMW canceled a $2 billion Northvolt order over quality issues
“What seemed to, you know, make the slope of the downturn for the company accelerate a lot was BMW canceling this big two billion dollar order because of quality issues as far as I understand it.”
Shayle Kann Dec 12, 2024 ▶ 21:02 What went wrong at Northvolt?
TBPN Opinion
Comma AI's hardware outperforms factory driver-assistance systems from Mercedes, BMW, and Audi
“Like, it is so much better than the stock system in Mercedes, BMW, Audi, everything except for Tesla. It's way better. It keeps you dead center in the lane.”
John Coogan Dec 12, 2024 ▶ 1:42:24 Billionaires XMAS list (ep21)
CATALYST Assertion Supported
Frith: Northvolt's yield struggles inflated costs and lost BMW's contract
“Northvolt started manufacturing cells on its plant around the end of twenty-twenty-two, I believe. So, kind of, we're coming up to two years now. And if the, you know, media reports are to be believed, they're still having a huge issue with yields. They can't …”
James Frith Oct 10, 2024 ▶ 30:18 Unpacking China’s cheap battery costs
NEON SHOW Prediction Not checkable as stated
Parekh: Mercedes, Volvo, and BMW won't survive against Chinese EV makers
“If I were in a Mercedes or Volvo or you know BMW, I'd be very worried. These are brands aren't going to last.”
Vipul Parekh Sep 28, 2024 ▶ 45:10 BigBasket Co-founder on 10 Min Delivery, TATA Acquisition, Wealth Creation & More | Neon Show
BIG TECHNOLOGY Assertion Supported
Shapiro: Mercedes-Benz and BMW use NVIDIA digital twins to simulate factories before construction
“Companies like Mercedes-Benz, like BMW are working with our teams to develop this factory as a digital twin first, so it's a full simulation of the entire factory, all the robots, the workers, the assembly lines, the trucks pulling up, the, you know, logistic…”
Danny Shapiro Jul 31, 2024 ▶ 24:49 NVIDIA's Auto Play and the Future of Autonomous Driving — With Danny Shapiro
Sutherland: Luxury brands must be known by everyone to convey prestige
“It's no good being a luxury car that nobody, that only rich people have heard of, because in order to convey prestige, it's necessary for you to know that other people know that BMW is a prestigious car brand and so on and so forth.”
Rory Sutherland Jul 21, 2024 ▶ 1:20:38 What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
ID.me's enterprise customers include Apple, BMW, Ford, and General Motors
“Today, our customers are Apple and BMW and Fanatics and Ford and GM and Cedar Fair and everything else and Under Armour.”
Blake Hall Jul 1, 2024 ▶ 34:49 He fought Al Qaeda in Iraq, turned down $250K at McKinsey—& built a $150M+ ARR unicorn. Here’s ho... · PMF Show
CATALYST Assertion Supported
Huang: German automakers generate one-third of sales from China
“For people like Volkswagen, they get one third of their sales in China. And I think it's similar ratio for BMW and the Audi and Benz.”
TP Huang Jun 20, 2024 ▶ 34:39 Demystifying the Chinese EV market
Adcock: Figure deploys in industrial settings to prepare for consumer homes
“We're going to BMW, we're going to these industrial settings, but we want to be in the home. Like, if we could be in the home today, like, home robots, we would do that. We are using the commercialization, industrialization industry as a way to get us ready an…”
Brett Adcock Jun 17, 2024 ▶ 25:20 EXCLUSIVE: $3B Founder Reveals His Next Big Idea | Brett Adcock Interview
NO PRIORS Disclosure
Adcock: BMW is purchasing Figure humanoid robots for manufacturing plants
“Our first announced commercial customer, they are buying robots from us to ship into their manufacturing facilities.”
Brett Adcock Apr 4, 2024 ▶ 28:43 No Priors Ep. 58 | The argument for humanoid robots with Brett Adcock from Figure
GREEN BLUEPRINT Assertion Supported
Gurman: Apple held partnership talks with Mercedes, BMW, McLaren, and Canoo
“Flew throughout the world to meet with different car manufacturers. They held discussions with Mercedes, Volkswagen, BMW, McLaren, self-driving company called Canoe. If you can name the company, they thought about working with them in some fashion.”
Mark Gurman Mar 28, 2024 ▶ 8:13 Inside Apple’s failed car program
NEON SHOW Assertion Contradicted
Sharma: Audi and BMW achieved their 2023 India sales targets in Q1
“There was a stat which says that the number of units that Audi and BMW thought they will sell in the whole year of 23, they sold in the first quarter itself.”
Ishan Sharma Sep 8, 2023 ▶ 23:25 BeerBiceps Gave Me the BEST Advice: Ishan Sharma's Unpopular Side on Neon Show
ACQUIRED Opinion
Audi Was an Undesirable, Second-Tier Brand Before Ferdinand Piëch's Turnaround
“At that time, Audi was a joke. Audi was not what it is now. Like, now you view Audi as a legitimate competitor to Mercedes and BMW. Back then, it was more like how, Saab would have been treated like it was a absolute second or third tier brand that no one coul…”
Doug DeMuro Jun 27, 2023 ▶ 1:19:53 Porsche (with Doug DeMuro) · Acquired
ACQUIRED Assertion Supported
Gross Margins Across Automakers: BMW 17%, Porsche 29%, Ferrari 48%
“BMW, as we mentioned, 10 times more units of BMW sold than Porsches are down at 17%. In terms of gross margin, so they really aren't marking up much above their cost of goods in order to ship those cars. Mercedes a little bit better at 23%. Porsche is at 29%, …”
Ben Gilbert Jun 27, 2023 ▶ 2:51:20 Porsche (with Doug DeMuro) · Acquired
ACQUIRED Prediction Not checkable as stated
Porsche Will Weather Downturns Better Than BMW but Worse Than Ferrari
“Like, I think they'll fare better than Mercedes and BMW in a downturn, and, like, way worse than Ferrari.”
Ben Gilbert Jun 27, 2023 ▶ 3:07:27 Porsche (with Doug DeMuro) · Acquired
AMERICAN OPTIMIST Assertion Not checkable as stated
Zu Fürstenberg: Selling tech to European giants like Daimler can take two years
“If you want to sell a product into a Daimler, into BMW, it's, sometimes can take you two years to kind of really get to kind of some degree of workable sales motion.”
Jeannette zu Fürstenberg Mar 16, 2022 ▶ 18:10 How the Renaissance Sparked an Entrepreneurial Explosion with Jeannette zu Fürstenberg · Joe Lonsdale
Wesoff: Legacy automakers would never launch major EVs without Tesla
“Toyota is launching 16 EVs in the coming years. That would never have happened without Tesla, and I think that's applicable to Mercedes-Benz, BMW, and the rest of the automakers.”
Eric Wesoff Dec 22, 2021 ▶ 24:07 Elon Musk is person of the year. What's his Tesla legacy?
ANOTHER PODCAST Assertion Supported
Evans: Tesla lacks competing models for any Fiat or Honda vehicles
“And Tesla is, has a BMW three series competitor and it has a BMW five series competitor and it has a BMW X two competitor. It doesn't have anything competitive to anything that Fiat makes. At all. Doesn't have a competitor, anything that Honda makes at all.”
Benedict Evans Aug 15, 2021 ▶ 34:48 Telcos and Tesla
NEON SHOW Assertion Supported
Vijayan: Tekion raised $22M Series B at ~$98M post-money valuation
“So Series B, let me think was 20 yeah, 22, yeah, I think it's twenty two million, if I'm right. We raised twenty two million Series B at 90 I think it was ninety-eight million posts in terms of valuation.”
Jay Vijayan Nov 17, 2020 ▶ 22:13 What made Elon Musk approach former Tesla CIO Jay Vijayan twice in 12 months?
NEON SHOW Disclosure
Vijayan: Tekion's Investors Include GM, BMW, Nissan, FCA, and Advent
“Even the, our investors from General Motors to Nissan, Renault, Mitsubishi, to BMW, to FCA. I think it's been great. And dealers, multiple dealers in the country Joe Sarah from Capital. I think people who have trusted Advent us”
Jay Vijayan Nov 17, 2020 ▶ 1:21:28 What made Elon Musk approach former Tesla CIO Jay Vijayan twice in 12 months?
a16z Assertion Contradicted
Riccitiello: Car and Driver couldn't distinguish Unity-rendered BMWs from real cars
“BMW sent that on to Car and Driver and asked their writers and their readers to try to figure out which was the real car and which was the drawn car, the animated car, the one created in Unity, and they couldn't tell. By the way, no one can.”
John Riccitiello Mar 16, 2020 ▶ 7:58 How Gaming is Changing the Media Landscape
TOP FOUNDERS Assertion Not checkable as stated
Incast ran a BMW motorcycle launch campaign in Brazil for $15,000
“They were launching a new motorcycle in Brazil and they wanted a top tier celebrity influencer and they have a tiny, tiny little budget. Like I think 15,000 at the time, and they wanted like two years exclusive, ah, image usage. A lot of those items are, you k…”
Vera Kopp Oct 14, 2019 ▶ 14:50 1542 She Spends $300k/mo on Sponsored Instagram Posts
TOP FOUNDERS Disclosure
Muntean: Plannable Counts BMW, Virgin Mobile, and Wendy's as Clients
“We are helping brands such as BMW, Virgin Mobile, and Wendy's simplify their content production workflows.”
Xenia Muntean Jul 29, 2019 ▶ 3:13 1465 She Helps Teams Plan Social Media Content, $3.5k in MRR
a16z Prediction Not checkable as stated
Younis: Foreign governments will protect domestic automakers from Waymo dominance
“The German government won't just let Waymo come take over Germany and let Daimler and BMW go under business, and the same thing is true for Hyundai in Korea, Honda and Toyota in Japan, and the Chinese companies, because there's a recognition that if all of the…”
Qasar Younis Feb 26, 2019 ▶ 35:18 a16z Podcast | Capitalizing on an Autonomous Vehicle Future
a16z Opinion
Chen: Smartphone choice has surpassed car brand as a primary consumer identity
“It's much more important whether you own an iPhone or an Android phone and what set of apps you use than whether you drive a Ford or a BMW or whatever.”
Frank Chen Jan 2, 2019 ▶ 12:13 a16z Podcast | Cars and Cities, the Autonomy Edition
a16z Prediction Not checkable as stated
Chen: Automakers will shift to Boeing-style B2B fleet sales
“Well, one of the big changes, especially if we're going to switch to fleet ownership, is the car manufacturers will start being a lot more like Boeing and Airbus than they will be like Ford and BMW today.”
Frank Chen Jan 2, 2019 ▶ 12:34 a16z Podcast | Cars and Cities, the Autonomy Edition
a16z Assertion Supported
Simudis: BMW structured iBrand separately to pursue new mobility services
“Another example is BMW's iBrand, an organization that has been set up very differently from the major business units of BMW trying to look at not only the manufacturing aspect, the design and manufacturing aspect of the car, which is what BMW and other automak…”
Evangelos Simudis Jan 2, 2019 ▶ 19:12 a16z Podcast | On Corporate Venturing & Setting Up 'Innovation Outposts'
Mr. Money Mustache: Driving an older car imposes no social cost
“Your friends don't care what kind of car you have, so you're not getting any social cost by keeping your Honda Civic. When your friends have like a brand new, you know, top of the line BMW.”
Mr. Money Mustache Sep 27, 2017 ▶ 12:41 Don't Start a Blog, Start a Cult - Mr. Money Mustache · Y Combinator
20VC Assertion Supported
Index Ventures Participated in JustPark's Crowdcube Crowdfunding Round
“We've got a company on the site at the moment, Just Park. You know, they've had investment from Index Ventures and BMW in, in the past, and Index are actually participating in this round.”
Luke Lang Mar 16, 2015 ▶ 8:39 20 VC 020: Revolutionising Investing with Luke Lang, Co-Founder of Crowdcube
20VC Prediction Partly held up
Floyd in 2015: BMW and Audi will catch up to Tesla
“I think what you're going to wind up having is companies like BMW and Audi are going to catch up. Tesla has kind of that one to two Your lead, and, I mean, you see it with companies, with a car like the i-eight coming out. I mean, other car companies are going…”
Joe Floyd Feb 2, 2015 ▶ 14:13 20 VC 009: Red Flags, Saas and becoming a VC with Joe Floyd

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