BMW

“Another example is BMW's iBrand, an organization that has been set up very differently from the major business units of BMW trying to look at not only the manufacturing aspect, the design and manufacturing aspect of the car, which is what BMW and other automak…”

“It's much more important whether you own an iPhone or an Android phone and what set of apps you use than whether you drive a Ford or a BMW or whatever.”

“Well, one of the big changes, especially if we're going to switch to fleet ownership, is the car manufacturers will start being a lot more like Boeing and Airbus than they will be like Ford and BMW today.”

“The German government won't just let Waymo come take over Germany and let Daimler and BMW go under business, and the same thing is true for Hyundai in Korea, Honda and Toyota in Japan, and the Chinese companies, because there's a recognition that if all of the…”

“BMW sent that on to Car and Driver and asked their writers and their readers to try to figure out which was the real car and which was the drawn car, the animated car, the one created in Unity, and they couldn't tell. By the way, no one can.”

“And now the sort of, you know, heads up displays that you see in, you know, Rivian is powered by unreal. BMWs is powered by unity.”

“Half of our business is really commercial, and we build every Airbus, every Chrysler, every BMW, every HD Hyundai ship.”