Simudis: BMW structured iBrand separately to pursue new mobility services
Evangelos Simudis · a16z Podcast | On Corporate Venturing & Setting Up 'Innovation Outposts' · Jan 2, 2019 · at 19:12
Evangelos Simudis, venture capitalist and corporate innovation author, speaks on the a16z Podcast about real-world examples of corporate innovation structures.
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“Another example is BMW's iBrand, an organization that has been set up very differently from the major business units of BMW trying to look at not only the manufacturing aspect, the design and manufacturing aspect of the car, which is what BMW and other automakers are known for, but the whole aspect of mobility services, right?”
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