BMW's iBrand
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jan 2, 2019 by Evangelos Simudis · across every show →
Everything said about BMW's iBrand, oldest first
Jan 2, 2019 positive
Simudis: BMW structured iBrand separately to pursue new mobility services
“Another example is BMW's iBrand, an organization that has been set up very differently from the major business units of BMW trying to look at not only the manufacturing aspect, the design and manufacturing aspect of the car, which is what BMW and other automak…”