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Luke Lang

Entrepreneur in Residence, SETsquared Exeter · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveinvestor@lukelang ↗crowdcube.com ↗

Luke Lang is best known as the co-founder and former Chief Marketing Officer of Crowdcube, a pioneering UK equity crowdfunding platform launched in 2011. After stepping down from Crowdcube in 2021, he became an Entrepreneur in Residence at SETsquared Exeter and joined fintech startup Plend as an advisor.

8statements → 6claims → 5claims resolved → 80%fully supported → 4.5/5average certainty → 1.62/5average debate potential → 4.4/5argument clarity · the sources →

4 supported 0 partly supported 1 contradicted 1 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 2 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 5 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Luke argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Escape the City Rejected Index Ventures to Raise on Crowdcube
“A company called Escape the City, you know, they had two term sheets from VCs, one of them index ventures on the table, and they turned them down and elected to use Crowdcube to raise the money that they were after, you know, that was back in 2012”
Luke Lang Mar 16, 2015 ▶ 7:52 20 VC 020: Revolutionising Investing with Luke Lang, Co-Founder of Crowdcube

Their most notable contradicted claim

Assertion Contradicted
Crowdcube Was the World's First Equity Crowdfunding Platform in 2011
“Equity crowdfunding, you know, when Crowdcube launched in February, 2011 Crowdcube was the first equity crowdfunding platform, not just here in the UK or Europe, but anywhere in the world.”
Luke Lang Mar 16, 2015 ▶ 3:16 20 VC 020: Revolutionising Investing with Luke Lang, Co-Founder of Crowdcube

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
50% certainty 3
0% certainty 4
100% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

Argument clarity: do they answer the question? how? →

4.4 / 5 directness 4.9 · coherence 4.6 · precision 4.4 · compression 3.8

redirected or did not address 1 of 14 assessed questions (7%). Watch them ▸

This is a score against a rubric. It is not a rank. Every host question → answer exchange is scored with names hidden on directness, coherence, precision and compression, 1–5 each, on meaning alone: disfluencies are ignored, and only raw unedited episodes count. This is the score that measures thought. Every scored exchange, scores shown → · The rubric and its checks →

How they sound: speaking style how? →

214 words/min while actually speaking · 40.4 um and uh per 1k words

Measured by listening to the audio itself: 3,616 words across 1 episode of raw-level tape, transcribed verbatim with every um and uh kept, each one attributed only where the alignment onto our timed stream is unambiguous. These are measurements of speaking style. We do not rank them: across this corpus, fluency and argument quality are nearly uncorrelated (ρ≈0.2), and smooth talking does not signal clear thinking. How it's measured →

How the interview went all their pushback → series average →

Across 1 rated episode:

host pushback ▾ 2/10
pushed back at the host 1/10
setup questions received 85%

Everything Luke Lang said on 20VC that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Supported
Escape the City Rejected Index Ventures to Raise on Crowdcube
“A company called Escape the City, you know, they had two term sheets from VCs, one of them index ventures on the table, and they turned them down and elected to use Crowdcube to raise the money that they were after, you know, that was back in 2012”
Luke Lang Mar 16, 2015 ▶ 7:52 20 VC 020: Revolutionising Investing with Luke Lang, Co-Founder of Crowdcube
Assertion Contradicted
Crowdcube Was the World's First Equity Crowdfunding Platform in 2011
“Equity crowdfunding, you know, when Crowdcube launched in February, 2011 Crowdcube was the first equity crowdfunding platform, not just here in the UK or Europe, but anywhere in the world.”
Luke Lang Mar 16, 2015 ▶ 3:16 20 VC 020: Revolutionising Investing with Luke Lang, Co-Founder of Crowdcube
Assertion Not checkable as stated
Crowdfunding Campaigns Often Create Post-Raise Sales Boosts for Startups
“We often see, you know, businesses that, that, that raise money on the platform through that heightened exposure and see a real bounce in, in sales after a crowdfunding race.”
Luke Lang Mar 16, 2015 ▶ 11:54 20 VC 020: Revolutionising Investing with Luke Lang, Co-Founder of Crowdcube
Disclosure
Crowdcube Funded a Startup Raising £400K With Only a Business Plan
“We funded businesses that have been purely business plans. You know you know, a company raised 400,000 pounds last year, and it was, yeah, it was purely a business plan. It was a bloody good business plan but a business plan nonetheless.”
Luke Lang Mar 16, 2015 ▶ 13:05 20 VC 020: Revolutionising Investing with Luke Lang, Co-Founder of Crowdcube
Assertion Supported
Crowdcube Secured £5M From the UK Government for London Tech Startups
“We recently won some investments from the government, where the, you know, the UK government will be investing five million pounds into businesses through, through Crowdcube for, you know, tech startups in London.”
Luke Lang Mar 16, 2015 ▶ 17:25 20 VC 020: Revolutionising Investing with Luke Lang, Co-Founder of Crowdcube
Disclosure
Crowdcube Raised £1.2M on Its Own Platform Alongside Balderton's £3.8M Round
“On three, three occasions. Yeah, the first time was, you know, 300,000 pounds, then it was 1.5 million, and then most recently where we did it, did a raise with Boulderton Capital, we raised 1.2 million, which topped up the 3.8 from Boulderton and we did that …”
Luke Lang Mar 16, 2015 ▶ 24:05 20 VC 020: Revolutionising Investing with Luke Lang, Co-Founder of Crowdcube
Assertion Supported
Index Ventures Participated in JustPark's Crowdcube Crowdfunding Round
“We've got a company on the site at the moment, Just Park. You know, they've had investment from Index Ventures and BMW in, in the past, and Index are actually participating in this round.”
Luke Lang Mar 16, 2015 ▶ 8:39 20 VC 020: Revolutionising Investing with Luke Lang, Co-Founder of Crowdcube
Assertion Supported
Crowdcube Funds 10 to 15 Businesses Per Month as of 2015
“We're, you know, we're funding, you know, 10 to 15 businesses per month, which is, you know, just.”
Luke Lang Mar 16, 2015 ▶ 18:04 20 VC 020: Revolutionising Investing with Luke Lang, Co-Founder of Crowdcube

Appearances (1)

EpisodeDateSpeaking time
20 VC 020: Revolutionising Investing with Luke Lang, Co-Founder of Crowdcube Mar 16, 2015 20m
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