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BMW

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jul 21, 2024 by Rory Sutherland · said 1 times in 1 episodes since 2024 · across every show →

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Jul 21, 2024
Insight
Sutherland: Luxury brands must be known by everyone to convey prestige
“It's no good being a luxury car that nobody, that only rich people have heard of, because in order to convey prestige, it's necessary for you to know that other people know that BMW is a prestigious car brand and so on and so forth.”
Rory Sutherland Jul 21, 2024 ▶ 1:20:38 What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
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