BMW
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Dec 9, 2025 by Rory Sutherland · said 11 times in 7 episodes since 2016 · across every show →
Mentions by year
brought up most by Rory Sutherland (4), Marshall Goldsmith (2), Gary Klein (2), Shane Parrish (1), Pedro Domingos (1), George Stalk Jr. (1)
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2025 4 mentions in 1 episode
2023 1 mention in 1 episode
2022 4 mentions in 3 episodes 1 per episode
2020 1 mention in 1 episode
2016 1 mention in 1 episode
Everything said about BMW, oldest first
Dec 9, 2025 bearish
Sutherland: Jaguar could never win head-to-head against German luxury giants
“Jaguar was always trying to compete head to head with BMW, Mercedes, and Audi. And bluntly put, because of the scale of those entities, it was always going to lose. Because if you're the kind of person who's happy to buy a BMW, an Audi, or a Mercedes, and you'…”