Coogan: 'In our increasingly online world' became an overused LLM phrase
“You know, I found two new AI phrases. I don't remember both of them, but one of them is in our increasingly online world, when someone's writing about online culture, or something that happened on the internet, or, like, with the boom of social media, like, th…”
Masad: Founders should befriend journalists, rejecting Balaji Srinivasan's antagonistic approach
“My disagree with biology is that I don't think you should be antagonistic to reporters. There's no reason to, like, you can actually be friends with them, and they can be positive towards you. You can help them out. They're just humans at the end of the day, a…”
Jain: GQG's research team is half journalists hired to criticize investments
“Now we have an equal amount of journalists and traditional analysts. Their job is to take the opposite view by default. Journalists are pretty good at that. I've learned a lot hanging out with journalists. Half the team is journalists who basically criticize e…”
Willison: Journalists are better equipped for AI than most professions
“The art of journalism is you talk to a bunch of people and some of them lie to you and you figure out what's true. So as long as the journalist treats the AI as yet another unreliable source, they're actually better equipped to work with AI than most other pro…”
AI will replace human translators and most journalists
“AI is going to replace translators. It's going to replace most journalists because it does good research. It can write good copy, whatever, not, not elite journalism. It's not going to be able to replace all the writers.”
Jessica Lessin says journalists usually get executive personnel matters pretty wrong
“I think journalists get personnel related matters. Pretty wrong most of the time, and I think it's because at the end of the day, these decisions and dynamics are like two people in a room, and even the closest people right outside that room could have their t…”
Ek: Steve Jobs tested product ideas by calling journalists for feedback
“And I know one of the ways he did it, which was brilliant and that don't get talked about. He actually called up journalists. Sometimes, and tested ideas on them, and like, we might do this kind of thing, and then hear the journalists react to it, and it's lik…”
Spahr: Journalists immediately delete suspected AI pitches from their daily inbox
“And from a media point of view, when journalists see that and they kind of get the sense of, oh, this is AI, they hit delete because journalists are reading to delete. They get about a hundred to 200 pitches each day, and they are just trying to get to the goo…”
Spahr: Effective PR pitches open with ten words establishing absolute newsworthiness
“I kind of like the pitch that starts off super short, it's about 10 words, and it gives me, this is new, And this is important. And it's compelling enough for me to read the second line. And if it's compelling enough for me to read the second line, I think, ok…”
Balaji Srinivasan: Journalists act like con men who flatter then attack
“The journalist is a con man because they'll always write this email to you, which is like fluffing you up and flattering you and saying how great you are, blah, blah, blah, and pretending that they come in under flag of Parley, they get their quote, if you're …”
Balaji Srinivasan: Elon Musk's X changes stripped journalists of traffic and status
“The ban on outbound links meant that suddenly X became the place you just go for the information, and you don't go to the journos anymore, right? So he stripped their status, he stripped their control over the central stream of media, he stripped their traffic…”
Balaji Srinivasan: Tech founders must build direct distribution and bypass journalists
“Build your own distribution to avoid distortion, ok? That is to say, any content you have, it should be posted on your feeds. Why would you go and feed it to some journo? You've got some scoop. You don't need them for distribution anymore.”
Balaji Srinivasan: Journalists and communists use identical subversion tactics
“The communists and the journalists are the same, but I repeat myself, right?”
Balaji Srinivasan: Tech rage views drive legacy media traffic
“The journals only get traffic for their articles when they get rage views from us.”
Balaji Srinivasan: Media targeted Uber and VCs to block libertarian tech
“Why they go after Uber, right? They didn't want another trillion dollar company, certainly not a libertarian one. Why they go after VCs? They're the ones distributing capital. If they go after these nexus points, these critical nodes, they could try to hit tho…”
Balaji Srinivasan: Direct publishing has reduced journalists to unsourced bloggers
“We did this thing intuitively by freezing them out, of quotes, not talking to them, and posting the stuff ourselves. Now, they're just reduced to bloggers. Now, they're not sourced.”
Schneider: More money flows directly from firms to journalists in China
“I think the one difference is that there is more money that flows directly from firms to journalists in China. So the sort of discount factor that you have to apply to Chinese technology coverage is, Specifically positive technology coverage or even negative t…”
Coleman: Community Notes rejected using journalists to avoid curated editorial decisions
“Initially, some people inside the company were suggesting like, Hey, why don't you have journalists or, you know, some select group be the first participants, but Very specifically, we're like, no, that's like, we're trying to move away from the idea of curate…”
Guo: Journalists can earn more independently than in legacy media
“Journalists are realizing that they can make more on their own, which is why there's so many companies really that are popping off for these journalists to be able to exit the legacy media and essentially be their own reporter, right?”
Lucy Guo: Untrusted legacy media journalists face steep trust barriers independently
“I would say for those who, like, worked for Legacy Media and, like, don't have an audience, and that Legacy Media was one that, like, America doesn't trust it's going to be very hard to gain the trust of Americans to want to subscribe to them.”
Lessin: Tech leaders argue journalists should reveal sources or face jail
“That is also something I hear a lot from, and we could just call them industry leaders. We don't even have to, you know, we can call them industry leaders in tech right now. Is, you know, I bring up this, they point out that there are bad journalists, but they…”
Coogan: I have spent weeks actively courting journalists to write hit pieces
“I've been courting hit pieces with journalists for the last couple of weeks, talking to them just freely, just on the record, just ripping quotes, just saying whatever.”
Jessica Lessin: Substack Commentators Raised the Standard for Tech Journalists
“I do think that the bar of expertise and sophistication that journalists have to meet in their coverage is getting higher and higher, and that's like a good thing. Like, people often Talk about, like, the impact of the substack economy and all these expert opi…”
Catton-Brown: F1 Journalists Avoid Heavy Criticism to Protect Access
“There is something very Unique and bizarre in formula one that the journalists are very rarely, very skeptical of formula one or will never say anything too heavy about formula one for fear of losing their credentials.”
Soltys: Conversations with journalists are always interviews, never casual chats
“Conversations with journalists aren't conversations, they're interviews. You're kind of entering into the arena, and you have to be prepared for that”
Guy Raz: Very few journalists ever consider starting a business
“Journalists are entrepreneurial in many ways in how they operate, but very few of them think about starting a business. They don't have that perspective for a variety of reasons.”
Williams: September 11 attacks forced mainstream journalists to take blogs seriously
“Nine 11 was actually a big moment for blogs, and it's when, the way I would describe it, it's when journalists started taking them seriously.”
Gerber: Well-executed cold outreach is as effective as PR relationships
“And so I think cold outreach done well is just as effective.”
Gerber: Contrarian stances win media coverage when startups lack hard news
“Especially if you don't have hard news that you're pitching, having something like pretty controversial to say. So like we work with a lot of AI companies, if nine of them, you know, have one stance on, you know, something happening in the field and one has th…”
Calacanis: Modern journalists cannot be trusted to find the truth
“You have to find your own process of finding the truth today, because I don't think you can trust the journalists out there to do it.”
Allahbadia: Every surviving journalist must go independent within ten years
“Every journalist that wants to survive as a journalist has to go independent in the next 10 years.”
Albergotti: Twitter never drove meaningful news traffic; journalists use it for ego
“My view is every single journalist knows that Twitter has never driven traffic to stories. It is so much about just ego.”
Journalists do not care about you; they care about their audience
“The editor, the writer, they, like, I'll just say it as plainly as possible. They don't care about you. They don't care about you. They care about their reader, or their listener, or their viewer. That's who they care about. That's who they're serving. And if …”
Good journalists actively source stories rather than waiting for inbound pitches
“A good journalist, a good media, a good writer, is not actually sitting around thinking that their job is to wait for people to pitch them so that they can just write about the best pitches. Their job, as they see it, is to go and find the most useful things f…”
Attempting to control reporters can trigger negative coverage out of suspicion
“The more you try to control it, The more the reporter is going to be annoyed at you, and the more, in fact, the reporter might try to, like, take a shot at you in the story as a result, because they just, they found you too controlling, because they felt like …”
Jessica Lessin: Journalists cheering at Apple events is unusual and uncomfortable
“It always made me as a journalist somewhat uncomfortable to be part of like seeing like just journalists, like standing up and cheering. Not that people can't acknowledge the company, but it's very unusual. People don't cheer at press conferences.”
Gotthilf: Teasing short pitches builds rapport that increases journalist response rates
“If the person has responded to you once, now they have a relationship with you, even if it's a very marginal relationship, but before they had zero relationship to you. So it's very easy to ignore an email that you've never responded to before, but if you've r…”
Gotthilf: Coordinated press embargoes create a surround-sound effect for startups
“Embargo means that you tell journalists they can only publish something at a specific time on a specific date. And if you're able to do that, then you can get all of the new sources to publish something at the same time. And that's magical because you create a…”
Gotthilf: Most non-top journalists copy-paste press releases due to workload pressure
“I would say that most journalists, not at the top publications, but you would be surprised with most journalists. Tend to be fairly lazy. And I don't fault journalists. They have way too many things to do. They're trying to click, you know, get clicks. They ar…”
Gotthilf: Dictating coverage to journalists is like micromanaging software engineers
“You can't have control and tell a journalist, I want you to write this or that, because I actually will rub them in an incredibly the wrong way, much like when you're working with an engineer and you tell them like, here's the solution I want you to build vers…”
Ek: Long-form podcasts allow nuanced elaboration unlike 30-second journalist interviews
“Unlike you talking to a journalist, et cetera, it's truly a conversation one, and the second part is, There's enough time to actually elaborate on the thought and the idea. Whereas you have to be so succinct in how you express your idea and truly get it across…”
Phan: Former operators make better newsletter writers than trained journalists
“The best writers I know are not people that came up as journalists. The best writers are former industry people. Like, I mean, who's going to outright community stuff or what your expertise is, right? Like you're going to be the best about that. Like, A journa…”
VandeHei: Journalists have a genetic flaw of hiding facts in word vomit
“Basically, one of the genetic flaws in journalists is that they're not great writers, and they often bury what matters, and they often hide it in a vomit of words.”
Vollset: Media Outrage Over Twitter Stems From Journalists Losing Privileged Status
“My honest to God view on this, and it may be deeply cynical, is that I think what has happened, the reason why there's so much heat and so much drama around this is because Two journalists, Twitter's very, very important, and they had a very special status und…”
Calacanis: Today's conspiracy theories become tomorrow's Pulitzer Prizes
“What journalists need to realize is that today's conspiracy theories are tomorrow's Pulitzer Prizes.”
Chamath: Twitter Spaces questioned SBF better than any mainstream journalist
“The Twitter spaces yesterday did a better job of trying to ask questions and getting to the truth than a single journalist has done, or the collective body of all of journalists.”
Calacanis: Many journalists would choose to publish without bylines to avoid harassment
“One of the problems with journalism today is even if you're doing reporting in good faith, Chamath, and you put your byline on there, harassment, you know, threats, et cetera, can become very acute if you're just covering certain topics. And so I actually thin…”
Calacanis: Journalists gain followers and income taking tribal, partisan stances
“And so then what happens is how is follower count on Twitter actually derived? How do you get that follow account by being tribal? And so what's happened is journalists have became tribal, they get big followings, they give spicy takes, they pick a side, and t…”
Calacanis: Journalists only have between 5% and 35% of any story
“I, now looking back on it, I think we had between five and 35% of a story, and I know that's, like, probably triggering to a lot of journalists that they have that little information.”
Rushkoff: Deepfakes will force public to rely on trusted journalists and publications
“The thing that's going to happen, I guess, is as deep fakes and other, other kinds of media come out that make it really impossible to distinguish between what is being said and what is not. We're going to, again, just as we did before any video existed, We're…”
Bonnici: Journalists only write about products that are innovative or rule-breaking
“Too many CEOs think that like marketers can convince PR people and journalists to write about anything. And the reality is journalists don't give a shit about your product unless it is truly doing something innovative or unless it's breaking rules and they'll …”
There are four PR people for every journalist
“I believe there's four PR people for every journalist now. I suspect it's even higher in the financial industry.”
Authoritarian regimes weaponize Germany's content moderation laws to silence dissent
“We're already also seeing authoritarian governments adopt this law into their own into their own legal systems to silence dissent and to go after journalists who are publishing so-called fake news and whatnot.”
Mainstream journalists fail to use technology, relying on 50-year-old information-gathering methods
“But also go back to journalists are not making use of technology. They're not gathering information. They're not doing things in a smart way. They're still doing things the way we've been doing them for 40 or 50 years.”
Madrigal: Exposing certain types of journalists to distribution metrics is dangerous
“I mean, I find it personally interesting, but I think that it's, you It is a, it's a dangerous thing to bring into contact with journalists of certain types.”
Altman: Best PR hack is skipping agencies to directly contact 3-4 journalists
“I think the biggest PR hack you can do is to not hire a PR firm. Just pick three or four journalists that you develop really close relationships with, that like you, that understand you, that you get. And then you contact them yourself. They will cover every s…”
CrowdFlower supplied raw Apple Watch survey data to journalists instead of PR
“Instead of sending out to journalists the our, like, the crowd flower analysis, we actually sent them the data and kind of let them draw their own conclusions.”