Bonnici: Journalists only write about products that are innovative or rule-breaking
Ryan Bonnici · How to Market at Mass Scale | Harry Stebbings, The Twenty Minute VC & Whereby CMO Ryan Bonnici · Feb 8, 2021 · at 22:38
Whereby CMO Ryan Bonnici discusses why CEOs hold unrealistic PR expectations and need marketing leaders to push back.
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“Too many CEOs think that like marketers can convince PR people and journalists to write about anything. And the reality is journalists don't give a shit about your product unless it is truly doing something innovative or unless it's breaking rules and they'll write about it forever.”
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