Bonnici: Marketers overindex on demand gen, losing brand and creative art
Ryan Bonnici · How to Market at Mass Scale | Harry Stebbings, The Twenty Minute VC & Whereby CMO Ryan Bonnici · Feb 8, 2021 · at 33:44
Ryan Bonnici, CMO at Whereby, discusses major misconceptions and strategic mistakes across modern B2B SaaS marketing teams.
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“I just do think that we over index as a organization or as a marketing group in terms of moving too far away from branding creative and too far into demand gen. And I think We lost a lot of the art of marketing”
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