demand gen
4 statements across 3 episodes · 1 bullish · 3 bearish · 4 people on the record · first statement Sep 19, 2019 by Brendon Cassidy · across every show →
Everything said about demand gen, oldest first
Sep 19, 2019 negative
Cassidy: Marketing should focus on demand gen over sales collateral
“As far as collateral and content, you know, from a marketing standpoint, that's where I'm least interested in marketing, spending their time. So, certainly focusing on sort of demand gen, MQLs, et cetera, is what I want from my VP of marketing, and I'm happy t…”
Feb 8, 2021 negative
Jan 22, 2025 positive
Lemkin: Demand gen reporting to aggressive sales leaders can sometimes work
“I think it's more whether demand gen should report to an aggressive sales leader who says I've had an all of enough and I used to be against it for the reasons, but now I'm seeing it work up to a point because at least they can get more results versus a lackad…”
Jan 22, 2025 negative
Lord: CROs should not own demand gen as it dilutes focus
“But I think you dilute the focus of the CRO by having them own that demand gen piece. So the short answer, I don't think it should be part of it because I think it's a different discipline and it changes the culture and focus of the revenue organization.”