Demand Gen
topic on 2 shows · 5 statements across 4 episodes
Lenny's Podcast 
the Official SaaStr Podcast
5 statements about Demand Gen, every show
Lord: CROs should not own demand gen as it dilutes focus
“But I think you dilute the focus of the CRO by having them own that demand gen piece. So the short answer, I don't think it should be part of it because I think it's a different discipline and it changes the culture and focus of the revenue organization.”
Lemkin: Demand gen reporting to aggressive sales leaders can sometimes work
“I think it's more whether demand gen should report to an aggressive sales leader who says I've had an all of enough and I used to be against it for the reasons, but now I'm seeing it work up to a point because at least they can get more results versus a lackad…”
Kramer: Demand gen focuses top-of-funnel while growth marketing is full-funnel
“Demand gen is probably more top of funnel and growth marketing is probably more full funnel at its simplest form, but it's definitely different there.”
Bonnici: Marketers overindex on demand gen, losing brand and creative art
“I just do think that we over index as a organization or as a marketing group in terms of moving too far away from branding creative and too far into demand gen. And I think We lost a lot of the art of marketing”
Cassidy: Marketing should focus on demand gen over sales collateral
“As far as collateral and content, you know, from a marketing standpoint, that's where I'm least interested in marketing, spending their time. So, certainly focusing on sort of demand gen, MQLs, et cetera, is what I want from my VP of marketing, and I'm happy t…”