Kramer: Demand gen focuses top-of-funnel while growth marketing is full-funnel
Emily Kramer · How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1) · Sep 11, 2022 · at 21:14
Emily Kramer (co-founder of MKT1) discusses organizational structures and role definitions across enterprise and product-led growth marketing functions.
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“Demand gen is probably more top of funnel and growth marketing is probably more full funnel at its simplest form, but it's definitely different there.”
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