Disclosure
Lucy Guo: Passes Creators Conceal Earnings From Managers to Dodge 20% Cut
“We definitely have had an issue where creators didn't want to tell their managers or their agents how much they're earning on passes because they would have to pay 20% to them even though they weren't even involved in passes. Yeah, like, we have had creators t…”
Prediction Open · timeframe Dec 2027
Guo: Passes will reach a billion-dollar valuation just by acquiring creators
“If we're being very blunt, like, I think we will reach, like, a billion dollars doing nothing more except getting new creators, but obviously, like, we have bigger ambitions than that, right?”
Insight
Guo: Fans Discovering New Creators Double Spending Rather Than Cannibalize
“I think there's like a common misconception where like if A fan, like a fan spends on one creator and it moves to another creator. They spend less on like the previous one, but we've seen that they just ended up spending like double.”
Disclosure
Guo: Passes dropped Web3 features because creators distrusted crypto
“But we noticed that creators have a huge distrust In Web Three, and we were losing out on a lot of creators. Like, they weren't willing to join passes because we were Web Three, and ultimately, at the end of the day, like, creator acquisition is, like, a numbe…”
Assertion Not checkable as stated
Guo: Some Passes creators earn $100K monthly posting neck-up selfies
“A lot of our creators will make money literally just doing, like, a neck up selfies, and they're still making, like, a 100,000 a month.”
Prediction Not checkable as stated
Lucy Guo thinks college sports will surpass professional leagues in the future
“And I actually think that in the future, college sports will be bigger than professional leagues.”
Opinion
Guo: Consumer social's future is direct monetization as brand deals vanish
“I mean, I'm very biased, but I think the future of consumer social is what we're building right now, because right now creators are finding that they don't like the algorithm because it's so unpredictable and that brand deals are just really disappearing.”
Prediction Not checkable as stated
Guo: Legacy media is disappearing as consumers seek alternative news sources
“Because this is the perception nowadays, I think that legacy media is disappearing and really it is the consumer that's trying to, like, get the real news.”
Opinion
Lucy Guo: Untrusted legacy media journalists face steep trust barriers independently
“I would say for those who, like, worked for Legacy Media and, like, don't have an audience, and that Legacy Media was one that, like, America doesn't trust it's going to be very hard to gain the trust of Americans to want to subscribe to them.”
Prediction Not checkable as stated
Guo: Future Talent Managers Will Only Earn Cuts on Deals They Source
“I think that, like, in the future it's gonna be, like, whoever brings a deal might get a percentage.”
Assertion Not checkable as stated
Guo: Passes reached multi-millions in revenue after 12 months
“Like, in the multi-millions after our first 12 months.”
Opinion
Lucy Guo: LA is the hub for creators like SF is for AI
“There's just, like, LA is the hub for creators, right? I think it's very similar to, like, if you were building an AI company in SF versus New York, like, New York might be number two, and I think Miami is number two in the creator economy”
Insight
Guo: Journalists can earn more independently than in legacy media
“Journalists are realizing that they can make more on their own, which is why there's so many companies really that are popping off for these journalists to be able to exit the legacy media and essentially be their own reporter, right?”
Assertion Not checkable as stated
Lucy Guo: Top Passes Creators Make Nearly $500,000 Monthly
“We have creators make close to half a mil a month.”
Assertion Not checkable as stated
Guo: Passes Retains Nearly 100% of Creators Earning Over $5,000 Monthly
“Creators that make 5000 dollars a month or more we typically have, like, a hundred percent retention on”
Assertion Not checkable as stated
Guo: Top-earning Passes creators have 100k to 1M followers, not millions
“What we've actually noticed is that the creators that make the most money on Passes are actually not ones with millions of followers. It's closer to, like, a hundred K to a million followers and they're so random.”
Assertion Not checkable as stated
Guo: Niche creators like dental hygienists make six figures monthly on Passes
“One of our top creators is a dental hygienist. We have another that, like, lives on a farm and feeds farm animals for a living, and they're making six figures a month.”
Disclosure
Guo: Passes strictly bans all nudity and moderates content automatically
“We actually don't allow for any nudity if you try to upload something, it will get taken down and flagged, and it's actually, like, the filters are maybe a little bit too strict.”
Disclosure
Lucy Guo: Passes can dominate local psychic SEO for 1-on-1 bookings
“And the way people find psychics is they literally Google, like, psychics near me, right? Like, that are referrals, which is perfect for a platform like Passes, because we could just dominate SEO for psychics in, like, psychics in LA, right? Like, we could dom…”
Disclosure
Guo: Passes seed round was raised entirely over text messages
“I would say the seed round wasn't really preempted. It was more so like I had an idea and I was running a venture fund. So I had to ask my LPs for permission to be able to do this. And then my LPs were just like, let us put in a check. And I like, I, Had to do…”
Disclosure
Guo: Passes event marketing budget is zero dollars
“I've honestly given my marketing team, like, zero dollars, so a lot of pretty much all our parties come out to break even, or, like, net positive”
Disclosure
Guo: Passes signs universities and develops collegiate NIL funds
“We have universities signed to us, and we're working with their NIL programs. They're developing our own NIL fund with the university.”
Assertion Not checkable as stated
Guo: People offered $10,000 to attend Passes parties
“We've had people offer to pay, like, 10 grand for, to come. And they're not on the guest list.”
Lucy Guo