Lucy Guo, founder of creator platform Passes, discusses emerging white spaces and NIL monetization opportunities in the creator economy with Molly O'Shea.
Disclosure
Lucy Guo: Passes Creators Conceal Earnings From Managers to Dodge 20% Cut
“We definitely have had an issue where creators didn't want to tell their managers or their agents how much they're earning on passes because they would have to pay 20% to them even though they weren't even involved in passes. Yeah, like, we have had creators t…”
Prediction Open · timeframe Dec 2027
Guo: Passes will reach a billion-dollar valuation just by acquiring creators
“If we're being very blunt, like, I think we will reach, like, a billion dollars doing nothing more except getting new creators, but obviously, like, we have bigger ambitions than that, right?”
Insight
Guo: Fans Discovering New Creators Double Spending Rather Than Cannibalize
“I think there's like a common misconception where like if A fan, like a fan spends on one creator and it moves to another creator. They spend less on like the previous one, but we've seen that they just ended up spending like double.”
Disclosure
Guo: Passes dropped Web3 features because creators distrusted crypto
“But we noticed that creators have a huge distrust In Web Three, and we were losing out on a lot of creators. Like, they weren't willing to join passes because we were Web Three, and ultimately, at the end of the day, like, creator acquisition is, like, a numbe…”
Assertion Not checkable as stated
Guo: Some Passes creators earn $100K monthly posting neck-up selfies
“A lot of our creators will make money literally just doing, like, a neck up selfies, and they're still making, like, a 100,000 a month.”
Opinion
Guo: Consumer social's future is direct monetization as brand deals vanish
“I mean, I'm very biased, but I think the future of consumer social is what we're building right now, because right now creators are finding that they don't like the algorithm because it's so unpredictable and that brand deals are just really disappearing.”