Guo: Consumer social's future is direct monetization as brand deals vanish
Lucy Guo · How Lucy Guo Is Building A Creator Empire with Shaq, Kygo & Olivia Dunne | Passes · Sourcery with Molly O'Shea · Dec 13, 2024 · at 2:29
Lucy Guo, founder of creator monetization platform Passes, explains how algorithmic instability and declining brand deals are reshaping consumer social apps.
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“I mean, I'm very biased, but I think the future of consumer social is what we're building right now, because right now creators are finding that they don't like the algorithm because it's so unpredictable and that brand deals are just really disappearing.”
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