Guo: Fans Discovering New Creators Double Spending Rather Than Cannibalize
Lucy Guo · How Lucy Guo Is Building A Creator Empire with Shaq, Kygo & Olivia Dunne | Passes · Sourcery with Molly O'Shea · Dec 13, 2024 · at 21:30
Lucy Guo, founder of creator monetization platform Passes, explains cross-pollination dynamics and fan spending behavior across creators.
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“I think there's like a common misconception where like if A fan, like a fan spends on one creator and it moves to another creator. They spend less on like the previous one, but we've seen that they just ended up spending like double.”
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