Guo: Passes dropped Web3 features because creators distrusted crypto
Lucy Guo · How Lucy Guo Is Building A Creator Empire with Shaq, Kygo & Olivia Dunne | Passes · Sourcery with Molly O'Shea · Dec 13, 2024 · at 22:22
Lucy Guo, founder of creator platform Passes, explains why the startup pivoted away from its original Web3 positioning to focus on creator acquisition.
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“But we noticed that creators have a huge distrust In Web Three, and we were losing out on a lot of creators. Like, they weren't willing to join passes because we were Web Three, and ultimately, at the end of the day, like, creator acquisition is, like, a number one priority for us, so we removed our Web Three components in order to continue to recruit creators.”
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