Gerber: Contrarian stances win media coverage when startups lack hard news
Emilie Gerber · The ultimate guide to PR | Emilie Gerber (founder of Six Eastern) · Mar 21, 2024 · at 36:25
Emilie Gerber, founder of Six Eastern, describes how startup founders can capture journalist interest without hard announcement news.
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“Especially if you don't have hard news that you're pitching, having something like pretty controversial to say. So like we work with a lot of AI companies, if nine of them, you know, have one stance on, you know, something happening in the field and one has the other stance, chances are that one is going to be the one that a reporter wants to talk to because they are getting so many pitches on this topic, but they want to write a balanced article. They need that opposing view.”
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