journalist
also referred to as: journalists
4 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jun 21, 2023 by Gina Gotthilf · across every show →
Everything said about journalist, oldest first
Jun 21, 2023
Gotthilf: Teasing short pitches builds rapport that increases journalist response rates
“If the person has responded to you once, now they have a relationship with you, even if it's a very marginal relationship, but before they had zero relationship to you. So it's very easy to ignore an email that you've never responded to before, but if you've r…”
Jun 21, 2023
Gotthilf: Dictating coverage to journalists is like micromanaging software engineers
“You can't have control and tell a journalist, I want you to write this or that, because I actually will rub them in an incredibly the wrong way, much like when you're working with an engineer and you tell them like, here's the solution I want you to build vers…”
Jun 21, 2023 negative
Gotthilf: Most non-top journalists copy-paste press releases due to workload pressure
“I would say that most journalists, not at the top publications, but you would be surprised with most journalists. Tend to be fairly lazy. And I don't fault journalists. They have way too many things to do. They're trying to click, you know, get clicks. They ar…”
Jun 21, 2023
Gotthilf: Coordinated press embargoes create a surround-sound effect for startups
“Embargo means that you tell journalists they can only publish something at a specific time on a specific date. And if you're able to do that, then you can get all of the new sources to publish something at the same time. And that's magical because you create a…”