Opinion certainty 3/5 debate potential 3/5

Madrigal: Exposing certain types of journalists to distribution metrics is dangerous

Alexis Madrigal · a16z Podcast | Reinventing Media · Jan 2, 2019 · at 13:00

Alexis Madrigal, journalist at The Atlantic, shares his view on whether journalists should be exposed to audience distribution and business metrics.

0:00 / 0:07exact quote · 7.4s
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“I mean, I find it personally interesting, but I think that it's, you It is a, it's a dangerous thing to bring into contact with journalists of certain types.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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Assertion Not checkable as stated
Madrigal: Facebook and Google hold hegemonic control over the mobile advertising market
“Facebook and Google essentially having hegemonic control over mobile advertising, which is where everyone sees things going.”
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Madrigal: Facebook currently dominates online media distribution and internet traffic
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Disclosure
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“And so we've been able to sort of back into a bunch of different types of experiments, and seeing natural experiments that are running and find that basically Facebook is sending more traffic to us than the entire rest of the internet that we can see combined.”
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Disclosure
Madrigal: Facebook drives an order of magnitude more traffic than Twitter
“Oh, an order of magnitude.”
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Assertion Not checkable as stated
Madrigal: Repackaging an Atlantic Facebook post boosted traffic to one million readers
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