Atlanta

other on 39 shows · 41 statements across 33 episodes · said 838 times in 382 episodes since 2013

How I Built This 179 Top Founders 144 Startups For the Rest of Us 54 Acquired 49 20VC 40 All-In 38 the Official SaaStr Podcast 35 the Knowledge Project 27 We Live to Build 25 Founders 24 Capital Allocators 21 BigDeal 20 American Optimist 18 the a16z Podcast 18 Innovators & Investors 16 My First Million 16 TBPN 13 Startup Acquisition Stories 11 Cheeky Pint 11 the MAD Podcast 11 the Paul Morris Podcast 9 Founder's Journal 7 Lenny's Podcast 6 the Startup Ideas Podcast 6 Sourcery 6 the Pitch 5 the Neon Show 5 Catalyst 5 the Y Combinator Startup Podcast 4 A Product Market Fit Show 4 Big Technology 3 Invest Like the Best 2 In Depth 1 BG2 Pod 1 No Priors 1 WTF is with Nikhil Kamath 1 the Green Blueprint 1 David Senra 1 Masters of Scale

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How I Built This 179Top Founders 144Startups For the Rest of Us 54Acquired 4920VC 40All-In 38the Official SaaStr Podcast 35the Knowledge Project 2730 more shows

2026 118 mentions in 46 episodes 3 per episode
2025 116 mentions in 63 episodes 2 per episode
2024 133 mentions in 60 episodes 2 per episode
2023 65 mentions in 36 episodes 2 per episode
2022 70 mentions in 29 episodes 2 per episode
2021 93 mentions in 37 episodes 3 per episode
2020 55 mentions in 26 episodes 2 per episode
2019 47 mentions in 24 episodes 2 per episode
2018 36 mentions in 20 episodes 2 per episode
2017 63 mentions in 18 episodes 4 per episode
2016 37 mentions in 19 episodes 2 per episode
2015 2 mentions in 2 episodes 1 per episode
2014 1 mention in 1 episode
2013 2 mentions in 1 episode

every mention on every show, scene by scene, with the transcript →

41 statements about Atlanta, every show

ACQUIRED Assertion Supported
Rosenthal: Home Depot generated $7M in sales during its first six months in 1979
“By the end of the year, that first year there in 1979, they open the third store in Atlanta, And they do seven million dollars in total sales for just that like six month operating period of the first year.”
David Rosenthal Sep 14, 2026 ▶ 1:12:01 Home Depot: The best-performing stock in the S&P 500 since IPO (Audio)
PAUL MORRIS Assertion Contradicted
Morris: Institutional buyers own over 20% of Atlanta housing stock
“In Atlanta, it was upwards of 20% or more of the whole housing stock was owned by institutional buyers.”
Paul Mark Morris Jul 6, 2026 ▶ 22:34 INVESTOR ALERT: Is The Real Estate Market On The Verge Of Recession Or Recovery?
WE LIVE TO BUILD Assertion Not checkable as stated
Mercer: Atlanta's World Cup electric bus rollout came from Activate ideation
“One of the issues was refurbishing their light rail line, their MARTA high speed line. They have a 104 miles of track. And being able to enact electric buses. That idea came out of our ideation. I understand that they have enacted a bunch of that ready for the…”
Shelton Mercer Jun 23, 2026 ▶ 10:33 60 Days Down to 60 Minutes Changed How Shelton Thinks About His Own Team
INVEST LIKE THE BEST Assertion Not checkable as stated
Khosrowshahi: Waymo robotaxis in Austin and Atlanta increased human Uber driver earnings
“Now drivers in Austin and Atlanta, where we have two big partnerships with Waymo, Drivers on the Uber platform, they're making more money. The number of drivers joining the platform is increasing because it looks like AVs are actually adding incremental demand…”
Dara Khosrowshahi Jun 3, 2026 ▶ 31:15 Uber CEO on AI, Autonomous Vehicles, and the Future of Transportation · Invest Like The Best
BIGDEAL Disclosure
2 Chainz: Bought Three Downtown Atlanta Buildings in Castleberry Hill
“I bought a couple of pieces of land in downtown Atlanta and this historic place called Castle Berry Hill. I had like three buildings.”
2 Chainz Mar 12, 2026 ▶ 2:14 The Power of Delusional Self Belief | 2 Chainz
BIGDEAL Disclosure
2 Chainz Discloses Co-Owning Atlanta Strip Club Candyland
“I have another business partner by the name of Joe. He's running my adult, I have a strip club in Atlanta called Candyland. Be open three years this year.”
2 Chainz Mar 12, 2026 ▶ 40:19 The Power of Delusional Self Belief | 2 Chainz
BIGDEAL Assertion Contradicted
2 Chainz: 1993 Atlanta Ban Created a Market for Grandfathered Club Licenses
“So in, in Atlanta, I don't know about anywhere else, in Atlanta, the license to have alcohol and nudity They put that in, out of commission in like, 93. So you have to get grandfather, and you have to actually buy that from somebody else.”
2 Chainz Mar 12, 2026 ▶ 40:31 The Power of Delusional Self Belief | 2 Chainz
PAUL MORRIS Assertion Contradicted
Morris: Institutional Investors Own Over 25% of Atlanta Housing Stock
“All you have to do is look at certain concentrated areas, and you look at a place like Atlanta, where more than 25% of the housing stock is owned by large institutional investors.”
Paul Mark Morris Jan 27, 2026 ▶ 14:15 Wall Street Isn’t Buying All the Homes—But Here’s the Catch
HOW I BUILT THIS Assertion Not checkable as stated
Nassif: Mrs. Meyer's early Midwest rollout failed before succeeding on coasts
“That's why when we started Mrs. Meyers, we just went after market after market, and we just chipped away. We went to, we tried the Midwest, that was a disaster, so we just chipped away. New York, Atlanta, big major markets that would be so much more accepting.”
Monica Nassif Jan 22, 2026 ▶ 36:27 Advice Line with Monica Nassif of Mrs. Meyer's
a16z Assertion Partly supported
Langley: Atlanta police staffing dropped to 60% before recovering
“Atlanta is, was at a low, was at 60% staffed. They're now up to 75, 80.”
Garrett Langley Dec 17, 2025 ▶ 22:16 “How We Can Eliminate Crime” | Ben Horowitz and Garrett Langley
KNOWLEDGE PROJECT Assertion Supported
JCPenney Forced Early Home Depot to Sublease Four Massive Failing Stores
“JCPenney was looking to sublease four massive department stores that were failing. The negotiations went great until Penny dropped a bomb. They had to take all four locations or none, and this was insane.”
Shane Parrish Dec 16, 2025 ▶ 26:19 Bernie Marcus: The Story of Home Depot
ACQUIRED Assertion Not checkable as stated
Rosenthal: Atlanta may have been the first major US city to institute prohibition
“Fall of 1885, Atlanta, I think might have been the first major city in America that institutes prohibition and becomes a dry town.”
David Rosenthal Nov 24, 2025 ▶ 16:44 Coca-Cola: The Complete History & Strategy (Audio) · Acquired
James: Tier-two and tier-three cities offer superior local service opportunities
“Locations that I like to target are referred to as like tier two cities or tier three cities. So don't think about like Los Angeles or New York or, you know, Chicago or San Diego or something like that. I live in Charlotte. There's a ton of opportunity here. T…”
James (The Boring Marketer) Sep 19, 2025 ▶ 5:49 My AI agents scrape Google Maps to make $$ in BORING businesses
ALL-IN Assertion Supported
Waymo driverless rides are currently active on Uber in Austin and Atlanta
“Waymo, Waymo is working with us now in Austin and Atlanta. So in Austin and Atlanta, if you're using Uber, ah, you can be picked up, ah, with a Waymo.”
Dara Khosrowshahi Sep 17, 2025 ▶ 12:49 Uber CEO Dara Khosrowshahi on self-driving's future, changing business model, job displacement
Heacock commuted NYC to Alabama weekly for Filterbuy's first three years
“I actually kept a car in Atlanta at the, you know, parking go where I would go there on Monday morning and then drive from Atlanta to Talladega. It's about a two hour drive. And I would stay there Monday through Friday and come back, and so for the first three…”
David Heacock Feb 18, 2025 ▶ 15:13 David Heacock: Building Filterbuy
CATALYST Insight
Lafarge: Urban space constraints force grid capacity onto customer sites
“The real reason that a distributed capacity procurement focuses more on customer cited assets Than just size format is actually a pretty pragmatic reason, which is in a lot of the places of the grid where you need the capacity, there just isn't space to put th…”
Pierre Lafarge Jan 9, 2025 ▶ 14:16 Making DERs work for load growth
Garber: Early Light prioritizes first-time founders in second-tier US cities
“So what I'm prioritizing is what a lot of other funds avoid, which is I'm going after first time founders. Primarily I'm going after second tier cities. And by second tier city, I mean like Atlanta, DC, Baltimore, Richmond, Minneapolis, Detroit, Chicago. I'm n…”
Scott Garber Dec 5, 2024 ▶ 2:35 9 - Empowering Founders to Win with Early Light Ventures Managing Partner Scott Garber
20VC Assertion Not checkable as stated
Uber Atlanta driver utilization surged from 20% to 100% in 10 minutes
“And within like 10 minutes span, we went from like two out of 10 cars utilized To, like, all 10 cars utilized, and like hundred people in the app.”
Scott Gorlick Aug 30, 2024 ▶ 0:24 Scott Gorlick: How Uber Acquired 1M Drivers & The Uber’s Expansion Playbook | E1196 · 20VC with Harry Stebbings
20VC Assertion Supported
Uber built its initial Atlanta driver supply by cold-calling Yelp listings
“When we went into the initial market, we got a Yelp list of all the drivers in the city and sort of like called through and trying to get them to sign up with Uber and, you know, got our initial list of drivers that way and launched a few weeks later with some…”
Scott Gorlick Aug 30, 2024 ▶ 3:40 Scott Gorlick: How Uber Acquired 1M Drivers & The Uber’s Expansion Playbook | E1196 · 20VC with Harry Stebbings
20VC Assertion Not checkable as stated
Early Uber cold calls converted roughly 75% of targeted drivers
“Probably like 75.”
Scott Gorlick Aug 30, 2024 ▶ 4:42 Scott Gorlick: How Uber Acquired 1M Drivers & The Uber’s Expansion Playbook | E1196 · 20VC with Harry Stebbings
20VC Assertion Not checkable as stated
Scott Gorlick managed 1,500 Uber drivers in Atlanta during year one
“For the first year in Atlanta, I was the only person handling the driver side. We had Keith overseeing the city as a general manager, and he was incredible, and we had a marketing manager. But, you know, I probably had, like, a thousand or 1500 drivers that we…”
Scott Gorlick Aug 30, 2024 ▶ 10:12 Scott Gorlick: How Uber Acquired 1M Drivers & The Uber’s Expansion Playbook | E1196 · 20VC with Harry Stebbings
SAASTR Assertion Not checkable as stated
Chestnut: Mailchimp bootstrapped because Atlanta funding was unavailable post-dot-com bust
“I couldn't get funding even if I wanted to after the dot com bust. I was in Atlanta, so don't use me as a hero.”
Ben Chestnut Jun 11, 2024 ▶ 28:06 Ben Chestnut: The Top 10 Learnings Scaling Mailchimp to $1B ARR
Winston: Opening new competitive airports in the U.S. is impossible
“They make it really hard to open new airports, huh? That's kind of crazy. It's impossible. I mean, impossible.”
Dr. Cliff Winston May 2, 2024 ▶ 28:22 Ep 87: Dr. Cliff Winston — Deregulate Lawyers, Deregulate Airlines & Let Markets Correct Themselves · Joe Lonsdale
STARTUP IDEAS Assertion Supported
Siu: Spiralize operates as a pay-for-performance CRO agency taking revenue cuts
“You know, there's actually a pay for performance CRO agency based in Atlanta. I think they're, I forgot their name. I would, oh, spiralize. That's their name. And let's say your conversion, your e-com conversion rates one percent right now. I'm like, okay, wel…”
Eric Siu Mar 8, 2024 ▶ 8:55 I can't believe he gave away these GENIUS 3 AI startup ideas (watch this)
Blakely: Taking a daily fake commute sparks her best creative ideas
“You know, I've identified where my best thinking happens, and it's in the car, and I live really close to Spanx, so I've created what my friends call my fake commute, and I get up an hour early before I'm supposed to go to Spanx, and I drive around aimlessly i…”
Sara Blakely May 5, 2023 ▶ 14:37 Spanx's Sara Blakely: How to find your big idea
HOW I BUILT THIS Assertion Supported
Cole: Slutty Vegan drew 1,200 people to its first grand opening
“My grand opening, I had 1200 people standing outside.”
Pinky Cole Mar 23, 2023 ▶ 35:18 HIBT Lab! Slutty Vegan: Pinky Cole
The Confess Project is opening its first billable clinic in Atlanta
“We're Really honing in in the city of Atlanta, where this will be our first clinic to provide these services through care coordination and patient navigation, but it will allow us to do billing particularly, and to be reimbursed for our time beyond the barbers…”
Lorenzo Lewis Mar 2, 2023 ▶ 31:41 HIBT Lab! The Confess Project: Lorenzo Lewis
HOW I BUILT THIS Assertion Not checkable as stated
Jasmine Crowe-Houston served 350 to 500 people per Sunday Soul pop-up
“I was serving anywhere from three 50 to 500 people at a time.”
Jasmine Crowe-Houston Nov 24, 2022 ▶ 5:04 HIBT Lab! Goodr: Jasmine Crowe-Houston
HOW I BUILT THIS Assertion Not checkable as stated
Goodr rescued $30K of food during an Atlanta Walmart power outage
“A Walmart in Atlanta, the power went out, and I mean, went out for less than 20 minutes, right? And because of that, they were throwing away everything in their freezers and everything in their coolers, and so she calls us, and she was like, hey, I don't know …”
Jasmine Crowe-Houston Nov 24, 2022 ▶ 16:49 HIBT Lab! Goodr: Jasmine Crowe-Houston
SAASTR Opinion
California wins B2B enterprise, but Atlanta is unmatched for consumer brands
“If you're gonna start a B-to-B enterprise company, California's absolutely the best place to be. B to C, like a consumer brand, you can't beat Atlanta. We've got Coca-Cola, Home Depot, UPS, Delta Airlines, Chick-fil-A, like top, top brands are all right there …”
Ben Chestnut Sep 20, 2022 ▶ 37:36 Everything that Breaks on the Way to $1B ARR with @mailchimp Co-Founder Ben Chestnut
MY FIRST MILLION Assertion Supported
Parr: Unclaimed Baggage cleans 70,000 items monthly and attracts 1M annual visitors
“They clean. 70,000 clothing items a month and a million people go to the store every single year. And it's about a 150 miles outside of Atlanta.”
Sam Parr Sep 1, 2021 ▶ 28:07 What Venture Capital Will Look Like in the Future | My First Million #215
Katie Mitchell: Good Books is launching Atlanta's first mobile Black bookmobile
“We are creating Atlanta's first mobile Black Bookmobile, so when outside is open and it's safe to do so, we'll be driving around the city and bringing books to people that way, so you can kind of think of it as a food truck for books or a bookstore in a tiny h…”
Katie Mitchell May 13, 2021 ▶ 5:22 Meet The HIBT Fellows: Katie Mitchell & Celena Gill
HOW I BUILT THIS Assertion Partly supported
Mitchell: Good Books Donates Titles to Incarcerated People and Students
“We partner with groups in Atlanta and Chicago. That give books to incarcerated people and also give books for free to students.”
Katie Mitchell May 13, 2021 ▶ 6:50 Meet The HIBT Fellows: Katie Mitchell & Celena Gill
ALL-IN Prediction Held up
Chamath predicts Atlanta will vote 70% for Joe Biden
“Atlanta, Atlanta should go 70% Biden.”
Chamath Palihapitiya Nov 4, 2020 ▶ 2:10:41 E11: Election Night Special featuring Phil Hellmuth, Bill Gurley, Brad Gerstner & more!
SAASTR Insight
Atlanta SaaS scaling is primarily constrained by a lack of C-level talent
“What's more difficult coming from a city like Atlanta growing SaaS businesses is C-level talent. We have amazing individual contributors. We have amazing people from a middle management perspective. But the C-level talent has been a real challenge.”
David Cummings Nov 11, 2019 ▶ 13:12 7 Lessons Helping Start Pardot, SalesLoft, and Calendly
Walker: Atlanta is the most important city in the US right now
“Atlanta I think, is the most important city in the country right now.”
Tristan Walker Sep 30, 2019 ▶ 56:08 Live Episode! Walker & Company: Tristan Walker
HOW I BUILT THIS Assertion Not checkable as stated
Tristan Walker: Walker & Company's highest revenues and customer base are in Atlanta
“Most of our customers are there. Our highest revenues are there.”
Tristan Walker Sep 30, 2019 ▶ 56:47 Live Episode! Walker & Company: Tristan Walker
TOP FOUNDERS Assertion Not checkable as stated
Keil: QASymphony has around 130 employees across Atlanta, Vietnam, and London
“So we've got overall about 130 employees. We've got 40 in Vietnam. We've got about 85 here in Atlanta, and we've got a small but growing team in London of sales executives focused in the Europe market.”
David Keil Oct 15, 2018 ▶ 13:56 1178 How QASymphony Used Integrations to Drive 115% Gross Revenue Retention, $20m in ARR
TOP FOUNDERS Assertion Not checkable as stated
Shannon Miles: Belay employs 61 staff and roughly 500 contractors
“Yeah, we have about 500 contractors with our team right now, and about 61 employees here in the Atlanta metro area.”
Shannon Miles May 23, 2018 ▶ 7:36 1033 Couple Cashes Out 401k in 2010, Now Doing $15m/Year
Frohwein: Atlanta tech ecosystem is currently experiencing its best days
“I actually think our best days are happening in sort of consecutive fashion right now. So I'm excited about what's going on with ATV, Atlanta Tech Village, David Cummings, a bunch of other incubators, and we've also had a lot of great wins, Ionic Security, Car…”
Rob Frohwein Nov 30, 2017 ▶ 17:48 859 How Kabbage Took Small Business Lending Crown: $500m raised, $4b Lended
TOP FOUNDERS Assertion Not checkable as stated
Hirewire facilitated 20,000 hires in Atlanta during its first year
“So we in one year in Atlanta, got over 4000 employers to sign up and accumulated over a 100,000 job seekers and got 20,000 people hired.”
Cho Nguyen Aug 3, 2017 ▶ 10:22 740: He's Helped 20,000 Land a Job, $4m Raised, $200k MRR

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