Nassif: Mrs. Meyer's early Midwest rollout failed before succeeding on coasts
Monica Nassif · Advice Line with Monica Nassif of Mrs. Meyer's · Jan 22, 2026 · at 36:27
Monica Nassif, founder of Mrs. Meyer's Clean Day, discusses disciplined market expansion with host Guy Raz.
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“That's why when we started Mrs. Meyers, we just went after market after market, and we just chipped away. We went to, we tried the Midwest, that was a disaster, so we just chipped away. New York, Atlanta, big major markets that would be so much more accepting.”
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