Nassif: Ignorance of expensive retail slotting fees saved early Mrs. Meyer's
Monica Nassif · Advice Line with Monica Nassif of Mrs. Meyer's · Jan 22, 2026 · at 37:36
Monica Nassif, founder of Mrs. Meyer's, reflects on the early lack of retail industry knowledge that inadvertently aided her brand's growth.
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“You know, I think ignorance in some ways is bliss. I knew so little about the promotional dollars required to sit on the shelf of a Target or a Walmart or a Kroger, and yet we went after it, and I think if I knew that, oh my gosh, those promotional dollars were, you know, I don't know what the math is, let's say a 100,000, I may have been a little more scared, but I didn't know, so I just kept chipping away, and they really, you know, a lot of retailers were like, okay, you're a young brand, we'll give you this space, and then as you grow, you gotta pay.”
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