Kroger

“So, in terms of being a new brand, like, into their stores, we were the number one new brand in their stores, you know, at the end of 20 17.”

“And, like, the next day, he sent out emails to Target, to Disney, to all the major, like, Kroger, all the major Fortune, you know, companies in America, like, getting us a seat at the table.”

“So we're now in A little over 16,000 retailers were in places like Kroger and Costco and Target and Walmart”

“I think a lot of food businesses specifically early on, you know, get really excited when you get into Publix or Safeway or Kroger, one of these big stores, and you realize that, you know, as much of a crowning achievement that is to get on the shelf, really, …”

“And I did, I think we did a few hundred a few hundred deliveries with the R one to the general public around that fries.”

“The real money is made in the Kroger's and the Walmarts, you know. But it's very cool to be able to say that you're in Whole Foods, and it definitely helps the brand image.”

“So after three years of trying to talk to retailers into putting us psychographically where we should be, which is in the chilled dairy set, we ended up saying, fine, we will make a refrigerated product. And that was the unlock with Kroger.”

“So within, I would say, sort of that, 20 12 to 20 14 time frame, there was probably six knockoffs that came into the market from Dannon, from Hain Celestial to even Kroger doing a private label version of Noosa.”

“I would not go to a big supermarket. Don't go anywhere near a Kroger or even a Whole Foods yet. Not yet. Not now. Because they could eat you alive with the terms they would want, the amount of product you'd have to supply, and you would be carrying the cost of…”

“You know, I think ignorance in some ways is bliss. I knew so little about the promotional dollars required to sit on the shelf of a Target or a Walmart or a Kroger, and yet we went after it, and I think if I knew that, oh my gosh, those promotional dollars wer…”