Kroger, every mention
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tap a year for its mentions
every year anyone Guy Raz 41Christina Davis 6Madeline Haydon 3Andréa McBride John 3Mark Ramadan 2Katlin Smith 2John Groner 2Val Griffith 1Turner Lewis 1Monica Nassif 1
Verbatim, from the transcripts: the passages where Kroger comes up
Advice Line with Ben Goodwin of Olipop
- ▶ 37:31 John Groner We don't have delivery right now, but the idea is to compete with the Kroger truck that's going by the store every day, taking groceries to families that, you know, that in my non-scientific survey, you know, people say, well, I'd love the… 2 times in the scene
Advice Line with Daymond John of FUBU
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
- ▶ 1:05:19 Justin Gold We are now getting a lot of conventional retailers like Kroger and Target to notice us.
Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP
Scrub Daddy: Aaron Krause. How a Failed Experiment Became a Billion-Dollar Sponge
Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business
- ▶ 18:55 Beryl Stafford And, and they sold very well there, and then I had a call from some random coffee shop, and, and I got in there, and then there was another little local grocery store called Lucky's that actually is now owned by Kroger and has grown, but…
Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand
Advice Line with Monica Nassif of Mrs. Meyer's
- ▶ 37:38 Monica Nassif I knew so little about the promotional dollars required to sit on the shelf of a Target or a Walmart or a Kroger, and yet we went after it, and I think if I knew that,
SkinnyDipped: Breezy and Val Griffith. The Flourishing Snack Company That Almost Failed
- ▶ 54:20 Val Griffith So that we could then go to Kroger, we could then go to whomever and say, hey, we've done this in Target.
Advice Line with Tariq Farid of Edible Arrangements
- ▶ 7:53 Jake DeLeon Yeah, we're, we're available nationwide in select stores, Walmart, Whole Foods, uh, Kroger, Meijer, um, and, and, uh, some other independents as well, and as, as you mentioned, Guy, we're available online on Amazon and our own…
Chobani: Hamdi Ulukaya (2022)
Talenti: Josh Hochschuler
- ▶ 57:16 Josh Hochschuler Kroger's the biggest.
Advice Line with Eric Ryan of Method
Advice Line with Perry Chen of Kickstarter
- ▶ 20:23 Katherine Kirbis And we did break in to some Kroger stores and did some trial runs and like Fred Meyer and King supers, but it was really difficult as a tiny company with limited funds to support that kind of scale.
Perfect Snacks: Bill and Leigh Keith
- ▶ 1:04:41 Leigh Keith Keep in mind, you know, Target, uh, Kroger, Walmart, we're all starting to knock on our door.
Advice Line: Scaling Strategies
- ▶ 2:42 Andy Atkins Once the CDC was like, oh, you can hang with, like, 10 or less people in parking lots and social distance, like, the whole vibe was just, yo, let's go through some parties, let's have a good time, let's sell a cheeseburger, um, try to make…
Advice Line with Jane Wurwand of Dermalogica
- ▶ 14:15 Jane Wurwand Don't go anywhere near a Kroger or even a Whole Foods yet.
Noosa Yoghurt: Koel Thomae
- ▶ 56:39 Koel Thomae From Hain Celestial to even Kroger doing a private label version of Noosa.
Advice Line with Holly Thaggard of Supergoop!
- ▶ 6:51 Christina Davis So we have a cookie shop, and we opened this location during the pandemic in 2020, and then we launched a cookie truck last year, and then we also have online sales, and we launched our cookie dough at Kroger here at one location last year… 6 times in the scene
Advice Line with Andrew Abraham of Orgain
- ▶ 26:07 Turner Lewis Virginia, I'm fortunate because it's, even though it's spirit-based, we can sell it in grocery, so we're in Trader Joe's and Total Wine and Kroger, Topgolf, places like that, whereas the other states I'm in is more independent liquor…
nutpods: Madeline Haydon
- ▶ 4:51 Guy Raz And in early 24, the brand was acquired by a private equity group backed by Kroger for an undisclosed amount, but it was likely around nine figures.
- ▶ 49:53 Madeline Haydon And that was the unlock with Kroger. 3 times in the scene
- ▶ 50:32 Guy Raz I mean, given how, how much traction you had had and that you were in Kroger and Publix and Wegmans by that point, what was the, the raise gonna do for you?
Advice Line with Pete Maldonado of Chomps
Primal Kitchen: Mark Sisson
Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
- ▶ 1:06:54 Gabi Lewis We're in Target, Walmart, Safeway Albertsons, Kroger, Sprouts, some other smaller retailers as well.
Drunk Elephant: Tiffany Masterson
Sir Kensington's: Scott Norton and Mark Ramadan
- ▶ 1:05:34 Mark Ramadan We could effectively spend to support sales all across the country from Whole Foods to Kroger to Target to everyone in between. 2 times in the scene
- ▶ 1:24:27 Guy Raz They can go to Kroger or Walmart and all these places and say, we want it there.
Freshpet: Scott Morris
Mary's Gone Crackers: Mary Waldner
Harry’s Razors: Andy Katz-Mayfield and Jeff Raider
- ▶ 1:03:19 Jeff Raider And then we're starting to build good relationships with some of these great retailers like Walmart and Target and, you know, later Kroger and Grocery and Meijer and Costco and CVS and Walgreens and all these places.
Halo Top Ice Cream: Justin Woolverton
- ▶ 34:56 Justin Woolverton The real money is made in the Kroger's and the Walmarts, you know.
- ▶ 59:50 Guy Raz Like Kroger had their own brand, I think.
HIBT Lab! Nuro: Dave Ferguson
- ▶ 0:57 Guy Raz Have been on the roads in Silicon Valley and in Houston, making deliveries with big name partners like Domino's and Kroger grocery stores.
- ▶ 20:04 Guy Raz I know you did a partnership with Kroger. 7 times in the scene
- ▶ 24:37 Guy Raz I know, I mean, you, you guys have done, um, partnerships with, as you mentioned, Kroger and Domino's Pizza and Uber Eats,
HIBT Lab! Goodr: Jasmine Crowe-Houston
Chobani: Hamdi Ulukaya
Nature’s Path: Arran and Ratana Stephens
- ▶ 58:48 Arran Stephens We, but we also sell to Costco and Kroger and all the rest of them.
Sukhi’s Gourmet Indian Food: Sukhi Singh and Dalbir Singh
- ▶ 48:33 Dalbir Singh That's something that we definitely, you know, again, one of those things that you don't know what you don't know, and I think a lot of food businesses specifically early on, you know, get really excited when you get into Publix or Safeway…
Dang Foods: Vincent and Andrew Kitirattragarn
Siete Family Foods: Miguel and Veronica Garza
- ▶ 1:12:21 Miguel Garza A little over 16,000, um, retailers were in places like Kroger and Costco and Target and Walmart, and so it was, it was around that time, like right before we got the investment that we started, or Vettel created our cashew queso, and, uh,…
Simple Mills: Katlin Smith
- ▶ 34:05 Katlin Smith Other chains, like if you think about like Walmart or Target or Kroger, you're selling into large numbers of stores at one time.
- ▶ 53:47 Katlin Smith Yeah, so we're in everything from Walmart to Kroger to Safeway, Whole Foods, Costco.
McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John
- ▶ 30:04 Andréa McBride John And, like, the next day, he sent out emails to Target, to Disney, to all the major, like, Kroger, all the major Fortune, you know, companies in America, like, getting us a seat at the table.
- ▶ 37:51 Andréa McBride John So it's Kroger. 2 times in the scene
- ▶ 38:29 Guy Raz When we come back in just a moment, how that lunch with the guy from Kroger turns into a life-changing deal with a nearly impossible deadline.
- ▶ 39:58 Guy Raz And right around the same time, the sisters had a meeting with a buyer from Kroger who told them he wanted to stock his grocery shelves with McBride Sisters Wine. 4 times in the scene
- ▶ 45:30 Guy Raz How was, how did the word get out about the wines at Kroger? 5 times in the scene
Vita Coco: Michael Kirban
- ▶ 55:47 Michael Kirban Now we could go to national retailers, whether it be Walmart, Kroger, Target, and sell to them on a national level, while at the same time we were getting this great expansion of awareness.