Kroger

“When my wife and I were both working, we used to, ah, as our salaries and income went up, we didn't increase the cost of living to a point where, so we were living off of one person's paycheck and the others was all savings.”

“We're not going to be able to out supply chain, out trucking, out logistics, out warehouse, you know, Walmart and Kroger and the major retailers in the U S especially with consumables, but we still feel like we can, you know, out technology them.”

“You know, I think ignorance in some ways is bliss. I knew so little about the promotional dollars required to sit on the shelf of a Target or a Walmart or a Kroger, and yet we went after it, and I think if I knew that, oh my gosh, those promotional dollars wer…”

“I would not go to a big supermarket. Don't go anywhere near a Kroger or even a Whole Foods yet. Not yet. Not now. Because they could eat you alive with the terms they would want, the amount of product you'd have to supply, and you would be carrying the cost of…”

“So within, I would say, sort of that, 20 12 to 20 14 time frame, there was probably six knockoffs that came into the market from Dannon, from Hain Celestial to even Kroger doing a private label version of Noosa.”

“I think this week Kroger said, yes, we did actually artificially raise prices. To profit from the pandemic, you know”

“So after three years of trying to talk to retailers into putting us psychographically where we should be, which is in the chilled dairy set, we ended up saying, fine, we will make a refrigerated product. And that was the unlock with Kroger.”

“Instacart was also a retail enablement company, meaning that we weren't just building the Instacart app. We were actually building technologies for our grocers. You know, when you go to Publix.com, Kroger.com, Schnucks.com, like that's Instacart technology tha…”

“We have a K-pop cart rolled out at Kroger, Sobeys, Wakefern”

“The real money is made in the Kroger's and the Walmarts, you know. But it's very cool to be able to say that you're in Whole Foods, and it definitely helps the brand image.”

“And I did, I think we did a few hundred a few hundred deliveries with the R one to the general public around that fries.”

“So Walmart has over 20% market share of us groceries. Kroger has under 10% and then Albertsons and Costco are tied at five percent each.”

“I think a lot of food businesses specifically early on, you know, get really excited when you get into Publix or Safeway or Kroger, one of these big stores, and you realize that, you know, as much of a crowning achievement that is to get on the shelf, really, …”

“So we're now in A little over 16,000 retailers were in places like Kroger and Costco and Target and Walmart”

“And, like, the next day, he sent out emails to Target, to Disney, to all the major, like, Kroger, all the major Fortune, you know, companies in America, like, getting us a seat at the table.”

“So, in terms of being a new brand, like, into their stores, we were the number one new brand in their stores, you know, at the end of 20 17.”

“The age old techniques that you as a consumer brand used to use to work with brick and mortar retailers like Target or Kroger just does not work. You need a machine to work with a machine called Amazon”

“I don't think it's because Amazon helps startups. They certainly don't really do much for startups, but they have weakened the traditional retailers. I think they've made it easier for startups to scale faster and take market share away from those legacy playe…”

“Instacart knows what a user has bought in every single visit to the grocery store. The brands have no idea what's happening at Kroger's. Instacart knows exactly what was bought by every individual.”