Guru Hariharan

Founder & Executive Chairman, CommerceIQ · 1 appearance on the record.

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founderexecutiveLinkedIn ↗commerceiq.ai ↗

Guru Hariharan founded CommerceIQ, originally launched as Boomerang Commerce, an AI-driven retail e-commerce management platform used by global consumer brands to automate sales and operations. Previously, he held leadership roles at Amazon focusing on automated vendor management and served as General Manager of Global Marketplace Experience at eBay.

12statements → 8claims → 1claims resolved → 3.83/5average certainty → 1.42/5average debate potential →

0 supported 1 partly supported 0 contradicted 7 not checkable as stated how the 8 claims stand · each chip opens the sources

1 prediction · 7 assertions · 1 insight · 3 disclosures · every statement was checked. The prediction and assertions are the 8 claims: statements the public record can support or contradict. 1 is resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Guru argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Guru Hariharan on measured tape to publish a rate. This says nothing about how they speak.

What they said12 Episodes1

Everything Guru Hariharan said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Not checkable as stated

Boomerang Expects Double-to-Triple-Digit Growth Without Significant Additional Fundraising

“We think we have figured out a very good sweet spot where we can we can enjoy a double to even triple digit growth in in, in the coming years without having to really raise a lot of capital.”

Guru Hariharan Oct 6, 2019 ▶ 9:50 1534 With $10m in ARR, He Left Amazon to Help F100 Brands Sell More on Amazon

Insight

Traditional Retail Merchandising Fails on Algorithmic Platforms Like Amazon

“The age old techniques that you as a consumer brand used to use to work with brick and mortar retailers like Target or Kroger just does not work. You need a machine to work with a machine called Amazon”

Guru Hariharan Oct 6, 2019 ▶ 2:44 1534 With $10m in ARR, He Left Amazon to Help F100 Brands Sell More on Amazon

Assertion Not checkable as stated

Boomerang Commerce Net Retention Exceeds 120% Excluding Bankrupt Retail Clients

“There are some customers that we've had in the retail market who've gone bankrupt. So if you sort of back them out, then it's way above a 120%.”

Guru Hariharan Oct 6, 2019 ▶ 5:41 1534 With $10m in ARR, He Left Amazon to Help F100 Brands Sell More on Amazon

Disclosure

Boomerang Commerce Caps Annual Cash Burn at Net New ARR Added

“One of the tenets that we have in financial models for any year is our cash burn has to be, is equal to or lower than the new ARR, That we add that year.”

Guru Hariharan Oct 6, 2019 ▶ 7:44 1534 With $10m in ARR, He Left Amazon to Help F100 Brands Sell More on Amazon

Disclosure

Boomerang Commerce Typical ACVs Range From $100K to $500K

“Well, typically our ARR, our ACVs are anywhere between a hundred K to 500 depends on the revenue, number of SKUs, and the complexity in their business, but that's a typical ACV.”

Guru Hariharan Oct 6, 2019 ▶ 3:20 1534 With $10m in ARR, He Left Amazon to Help F100 Brands Sell More on Amazon

Assertion Not checkable as stated

Boomerang Commerce Expanded US TAM From 400 Prospects to 5,000 Brands

“We were going after a target market of about three to 400 prospects in the US. And now we are we are chasing a time of over 5000 consumer brands in the US.”

Guru Hariharan Oct 6, 2019 ▶ 9:23 1534 With $10m in ARR, He Left Amazon to Help F100 Brands Sell More on Amazon

Assertion Not checkable as stated

Boomerang Commerce Surpasses $10 Million in Pure SaaS ARR

“We are over we are over ten million in ARR at this point.”

Guru Hariharan Oct 6, 2019 ▶ 10:31 1534 With $10m in ARR, He Left Amazon to Help F100 Brands Sell More on Amazon

Assertion Partly supported

Boomerang Commerce Secured Enterprise Clients Like Staples, Best Buy, Home Depot

“And we were able to go out and win some very good deals and have some top tier customers like, say, Staples or Best Buy and Home Depot and Nordstrom and folks like that.”

Guru Hariharan Oct 6, 2019 ▶ 12:57 1534 With $10m in ARR, He Left Amazon to Help F100 Brands Sell More on Amazon

Assertion Not checkable as stated

Boomerang Commerce Consumer Brands Product Doubles Revenue Quarter-Over-Quarter

“Both of them are SaaS. The brands business, the consumer brands business, we've been doubling every quarter, but again, it's very early days. It's just the fourth quarter, the third quarter that we've been in business in the consumer brands business, but it's …”

Guru Hariharan Oct 6, 2019 ▶ 13:59 1534 With $10m in ARR, He Left Amazon to Help F100 Brands Sell More on Amazon

Assertion Not checkable as stated

Boomerang Commerce Customer Acquisition Cost Pays Back Within Roughly One Year

“Roughly our cost of customer acquisition is right around say it's paying back within a year, and we expect that to be better.”

Guru Hariharan Oct 6, 2019 ▶ 17:21 1534 With $10m in ARR, He Left Amazon to Help F100 Brands Sell More on Amazon

Disclosure

Boomerang Commerce Has Raised Slightly Over $20M in Total Funding

“A little over twenty million.”

Guru Hariharan Oct 6, 2019 ▶ 6:59 1534 With $10m in ARR, He Left Amazon to Help F100 Brands Sell More on Amazon

Assertion Not checkable as stated

Boomerang Commerce Employs Roughly 80 Staff Across US and India

“We're currently about 80 FTEs spread between here and India. We've got our engineering center in India where our sales, marketing, customer success, finance, and GNA is all over here.”

Guru Hariharan Oct 6, 2019 ▶ 17:58 1534 With $10m in ARR, He Left Amazon to Help F100 Brands Sell More on Amazon

Appearances (1)

Episode	Date	Speaking time
1534 With $10m in ARR, He Left Amazon to Help F100 Brands Sell More on Amazon	Oct 6, 2019	12m

Guru Hariharan

The record, in short

How they sound: not measured why? →

Appearances (1)

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