Walmart

“If you're in any of these other categories, certainly there's a big business there, but that's effectively the business that the Walmarts and the Amazons and the Targets and the Costcos, they're all in that business, selling the same exact items to everybody. …”

“For 72 hours, there's a really big reaction and an availability bias of the most vocal people. And then business returns to normal. The vast majority of people don't think about this stuff that much every day.”

“The future of e-commerce was going to look a little bit like the history of Netflix. That a platform that was streaming other people's content and distributing other people's content would vertically integrate and start to develop their own proprietary content…”

“We shot this video on a 200 dollar camera we bought at Walmart. We edited this in iMovie”

“Because when you order 650,000 units, you can get the quality you want and the fabric you want. That's a tremendous amount of power.”

“So we're now in A little over 16,000 retailers were in places like Kroger and Costco and Target and Walmart”

“It would be less. It's just not as good. I mean, it's just, is you know, Hyundai still has a radio. It's got wheels, tires, power windows, power, whatever, but it's not. And it's what your values are. There's somewhere in there. Either the rivets aren't stainl…”

“It's basically double.”

“It was the highest anyone had ever paid to acquire an e-commerce startup in the US at that point.”

“Walmart wanted us in year seven, eight, you know, Trader Joe's wanted us in year two, Target wanted us when we were young, and we kind of said, oh, we're not ready for them yet.”

“And then Walmart presented for four or so years. And then within two years, we are the fastest growing garden brand in their entire department.”

“For 72 hours, there's a really big reaction and an availability bias of the most vocal people. And then business returns to normal. The vast majority of people don't think about this stuff that much every day.”

“The future of e-commerce was gonna look a little bit like the history of Netflix. That a platform that was streaming other people's content and distributing other people's content would vertically integrate and start to develop their own proprietary content.”

“The acquisition conversation with Walmart wouldn't come till about half a year later, so we were more in the warm-up phase.”

“And I have to say, it is such a profoundly humbling, meaningful, good, And challenging, sometimes maddening experience to realize that all these years you were, you know, woe is me, being a CEO is so hard, and it actually turns out that being an employee in a …”

“We sold the company for three hundred million dollars”

“A Walmart in Atlanta, the power went out, and I mean, went out for less than 20 minutes, right? And because of that, they were throwing away everything in their freezers and everything in their coolers, and so she calls us, and she was like, hey, I don't know …”

“We got to a hundred million without Costco, Walmart, Amazon, any of those big retailers that are usually a big part of it.”

“The real money is made in the Kroger's and the Walmarts, you know. But it's very cool to be able to say that you're in Whole Foods, and it definitely helps the brand image.”

“We got the call from Walmart, and funny story, like, the call that we got from Walmart, we turned them down the first year. We didn't go into Walmart until, like, the second time that they reached out to us.”

“So the heights are the same, diameter is the same, the tread on the cap is the same. So you could do effectively mass production of mixed-use soda bottles, and that way the cases all look the same, everything was moving out, it worked nicely on the shelf”

“And when I looked at the, at who controls the fertilizer market, it's only four retailers control the vast majority of it, which in the U.S. Is Home Depot, Lowe's, Menards, and Walmart.”

“And since we couldn't afford a tunnel, like a heat tunnel to do this, we built this little rig where, imagine four hair dryers are placed on, like, this plywood pointing in a center direction, and if you dip the bottle into this hair dryer tunnel just right, i…”

“If I have one problem, I've got 25, or today, over 30,000 problems. Out there across the market, the number of fridges that we have.”

“We're we just launched on target.com, and we are onboarding right now with Walmart.”

“You know, sometimes they have this reputation of being like really cutthroat and predatory and so forth, but they're nice to little guys.”

“I mean, we started with Walmart Maybe 10 years in, and they put me in 200 stores, and I was very excited by that, and if they'd said, I want to put you in a thousand, I would have said, I don't think so, because, you know, if 600 of those fail, you're going t…”

“Walmart's one of our biggest customers now, but they approached us to go into the stores about 18 months before we felt ready to do it.”

“3000 stores, so most of the Walmarts.”

“We, since we left Walmart we've tripled our sales online, more than triple our sales online.”

“And those line reviews happen once a year in the spring, and you have to be ready with your product, everything done in like January. And if you are lucky enough to be invited to present at a line review, you have an opportunity to pitch your product. And then…”

“And then in 2017, the brand was acquired by Walmart for around three hundred million dollars.”

“These Toys R Us and Walmart were paying COD for scooters to me.”

“The most saddest dramatic shift for razor has been the loss of Toys R Us. You know, not only is it a loss from the kids perspective of a fantasy place to go, but they actually always carried our entire line. And when we came out with something innovative, they…”

“You know, I think ignorance in some ways is bliss. I knew so little about the promotional dollars required to sit on the shelf of a Target or a Walmart or a Kroger, and yet we went after it, and I think if I knew that, oh my gosh, those promotional dollars wer…”

“So many companies have, you know, people just get all excited thinking, okay, this is validation. If I get into Target, if I get into Walmart, if I get into Whole Foods, That's validation that this is great, and they presume that being on their shelves is goin…”

“We were buying close to a million batteries from EverReady. A day. We were second only to Walmart and battery purchases at the time.”

“We won three golden tickets at Walmart's open call, and in a few weeks, we're gonna be launched at every Petco nationwide, so.”

“And the Bed Bath & Beyond person that wouldn't talk to us before called us, and Walmart called us, and Lori was really gracious, and, you know, she joined a bunch of the calls and brought star power, and they were, like, blown away and instantly took the produ…”

“The most strategic part of the plan was to change the narrative. I knew that we didn't have the talent inside of Walmart at the time to do what we needed to do. We had to attract the best people in the world, and at that point, you know, honestly, that wasn't …”

“One of the most significant dangers is when a buyer loves you because sometimes you're not ready and you couldn't say no to Walmart.”

“A small sporting goods store with limited square footage, they can't make any money off of a 40 dollar cooler, you know... It's all about, at these small shops, it's inventory turns, you know, Dollars generated per square foot, and so here we are, we showed up…”