Retail buyer enthusiasm is dangerous if an emerging brand is unready
Daniel Lubetzky · KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar · Apr 20, 2026 · at 43:00
KIND Snacks founder Daniel Lubetzky explains why an early 2007 rollout into Walmart failed due to a lack of operational and inventory monitoring systems.
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“One of the most significant dangers is when a buyer loves you because sometimes you're not ready and you couldn't say no to Walmart.”
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