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KIND Snacks

also referred to as: kind

11 statements across 2 episodes · 5 bullish · 1 bearish · 3 people on the record · first statement Apr 20, 2026 by Daniel Lubetzky · said 53 times in 7 episodes since 2025 · across every show →

Mentions by year

brought up most by Guy Raz (26), Daniel Lubetzky (17), Nima Fotovat (4), Breezy Griffith (4), Leigh Keith (1), Justin Gold (1)

tap a year for its mentions
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03520252026episodes it came up in
0052.510520252026episodesmentions per episode
2026 48 mentions in 5 episodes 10 per episode
2025 5 mentions in 2 episodes 3 per episode

every mention, scene by scene, with the transcript →

Everything said about KIND Snacks, oldest first

Apr 20, 2026 negative
Insight
Retail buyer enthusiasm is dangerous if an emerging brand is unready
“One of the most significant dangers is when a buyer loves you because sometimes you're not ready and you couldn't say no to Walmart.”
Daniel Lubetzky Apr 20, 2026 ▶ 43:00 KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar
Apr 20, 2026 neutral
Assertion Supported
VMG Partners valued KIND at $45 million in a 2009 investment
“This is VMG, the private equity firm, I believe, that bought a share. I mean, at that point, in 2009, they valued it at forty five million dollars, the business.”
Guy Raz Apr 20, 2026 ▶ 45:56 KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar
Apr 20, 2026 neutral
Disclosure
Lubetzky sold 100% of his KIND stake by December 2024
“I sold a hundred percent of my financial stake as of December, 20, 24, and the relationship is predominantly very informal. I think I consult with them three times a year.”
Daniel Lubetzky Apr 20, 2026 ▶ 59:38 KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar
Apr 20, 2026 neutral
Insight
Building multi-billion dollar companies requires luck and is rarely replicable
“There's no question that luck played a gigantic role, because if I were wrong, if it was predominantly me that was a genius, And all the other entrepreneurs that you interview, you'd have many more entrepreneurs that have built many multi-billion dollar compan…”
Daniel Lubetzky Apr 20, 2026 ▶ 1:03:28 KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar
Apr 20, 2026 positive
Assertion Not checkable as stated
KIND granted stock options to every employee after six months
“Every single team member had a stake from the beginning. If you were in the company six months or longer, you got stock options. Everybody was an owner.”
Daniel Lubetzky Apr 20, 2026 ▶ 54:00 KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar
Apr 20, 2026 bullish
Assertion Contradicted
KIND doubled its business every year for ten consecutive years
“Like, we doubled for 10 years in a row”
Daniel Lubetzky Apr 20, 2026 ▶ 42:25 KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar
Apr 20, 2026 neutral
Assertion Supported
Mars acquired the remainder of KIND Snacks in December 2024
“Well, they bought a controlling stake in 2020, and then they bought the rest of it in December 2024.”
Daniel Lubetzky Apr 20, 2026 ▶ 57:06 KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar
Apr 20, 2026 bullish
Assertion Not checkable as stated
KIND scaled its sampling budget from $800 to $20 million
“Our sampling went from 800 dollars in 2008 to 800,000 dollars in 2009. And within a couple of years, we're sampling twenty million dollars. It's like maybe forty million bars or thirty million bars.”
Daniel Lubetzky Apr 20, 2026 ▶ 50:53 KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar
Apr 20, 2026 positive
Assertion Not checkable as stated
Nine in ten consumers who sampled KIND became repeat buyers
“What we found out, guy, is that anytime somebody tried a kind bar, nine out of 10 would fall in love with the brand, would tell others about it, and within a month it would pay for itself because they would start buying the product.”
Daniel Lubetzky Apr 20, 2026 ▶ 51:13 KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar
Apr 20, 2026
Insight
A social mission cannot drive sales without product quality and value
“What I discovered along the way is that if you're too mission forward consumers will give you one shot, but then they think they're doing you a favor. And what I discovered is you need to make sure that you're not trying to tell the consumer, do this because o…”
Daniel Lubetzky Apr 20, 2026 ▶ 23:20 KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar
Aug 10, 2026 positive
Assertion Supported
Taste of Nature Outsold KIND Snacks in Canada Until 2012
“Yes, we were in Canada, so it was not a big market for kind, and until 2012, Taste of Nature was much larger than kind in Canada.”
Nima Fotovat Aug 10, 2026 ▶ 20:20 MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.
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