Building multi-billion dollar companies requires luck and is rarely replicable
Daniel Lubetzky · KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar · Apr 20, 2026 · at 1:03:28
Daniel Lubetzky, founder of KIND Snacks, reflects on the balance between individual competence and pure luck in building billion-dollar enterprises.
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“There's no question that luck played a gigantic role, because if I were wrong, if it was predominantly me that was a genius, And all the other entrepreneurs that you interview, you'd have many more entrepreneurs that have built many multi-billion dollar companies. The fact is that you can count them with your hand. The vast majority of us get blessed if we do that once. It's very hard to replicate that. So that means that, yes, you also need to be worker hard and be witty and greedy and everything, but without an element of fortune and rock and luck, I don't think there's that many people that can do that more than once.”
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