Whole Foods' ingredient list is the Magna Carta of natural food
Daniel Lubetzky · KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar · Apr 20, 2026 · at 30:14
Daniel Lubetzky explains why an Australian snack brand lost all US distribution after adding ingredients banned by Whole Foods.
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“Whole Foods at the time, and still, their list is like the Magna Carta for natural.”
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