Nine in ten consumers who sampled KIND became repeat buyers
Daniel Lubetzky · KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar · Apr 20, 2026 · at 51:13
Daniel Lubetzky, founder of KIND Snacks, explains the return on investment of KIND's massive nationwide product sampling campaigns.
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“What we found out, guy, is that anytime somebody tried a kind bar, nine out of 10 would fall in love with the brand, would tell others about it, and within a month it would pay for itself because they would start buying the product.”
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