Daniel Lubetzky clarifies the timeline of Mars' acquisition of KIND Snacks.
Assertion Not checkable as stated
Post-Oslo Accords, Arab suppliers were eager to do business with Israelis
“They were super receptive because this was, remember, the romantic time. This was after, after the Oslo peace process. And it's hard to appreciate and remember how magical that time was, but you would go to Arab capitals, and you would go to Arab towns, and th…”
Insight
Distributors will not open retail markets for early-stage brands
“The way you do it, at least during my time, is distributors are not going to open markets. They're going to continue your stuff. So I opened New York City. I developed New York City. Once I have 50 accounts or a hundred accounts, then I find a distributor to c…”
Insight
A social mission cannot drive sales without product quality and value
“What I discovered along the way is that if you're too mission forward consumers will give you one shot, but then they think they're doing you a favor. And what I discovered is you need to make sure that you're not trying to tell the consumer, do this because o…”
Opinion
Whole Foods' ingredient list is the Magna Carta of natural food
“Whole Foods at the time, and still, their list is like the Magna Carta for natural.”
Assertion Not checkable as stated
Roughly 95% of snack bars are manufactured as pastes
“Most bars, I think, 95% of bars are what's called an emulsion or a paste, and it flows really easily to the manufacturing line.”
Insight
For CPG founders, growing sales intensifies cash flow strain
“One of the most interesting challenges for a consumer-produced entrepreneur is that the more you succeed, the harder it is for your cash flow.”