Hantas: Retailers hold annual spring line reviews requiring finalized products by January
Kat Hantas · 21 Seeds: Kat Hantas · Oct 21, 2024 · at 42:22
Kat Hantas, co-founder of 21 Seeds, explains retail calendar mechanics and line reviews when pitching major retail and grocery chains.
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“And those line reviews happen once a year in the spring, and you have to be ready with your product, everything done in like January. And if you are lucky enough to be invited to present at a line review, you have an opportunity to pitch your product. And then if it, if they decide to take you, then you go into their resets. So they completely reset the stores, all the shelves in the spring. And then based on how those products perform Then they do plug and play in the fall, which is like a reshuffling. So basically you have like, kind of like one chance to get in there.”
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