Hantas: 21 Seeds Became the Market Leader in Flavored Tequila
Kat Hantas · 21 Seeds: Kat Hantas · Oct 21, 2024 · at 58:52
Kat Hantas, co-founder of 21 Seeds, describes how retail data showed the brand leading the flavored tequila category and attracting unsolicited acquisition offers.
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“We were now on the leaderboard, like suddenly this little brand, 21 seeds is now suddenly the leader in flavored tequila and it's actually growing serious share.”
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