Kat Hantas explains why she refused to launch 21 Seeds alone and immediately sought partners.
Assertion Supported
Hantas: 21 Seeds Became the Market Leader in Flavored Tequila
“We were now on the leaderboard, like suddenly this little brand, 21 seeds is now suddenly the leader in flavored tequila and it's actually growing serious share.”
Insight
Hantas: Horror films sell on high concepts rather than A-list talent
“With horror, A, it works, if, as long as it's a good concept, and B, you don't have to worry so much about the A-list actors, because anyway, you know, they all die. It's really the idea that sells it, so as, like, young, New producers. We thought it would be …”
Assertion Supported
Hantas: The 2018 tequila market ignored women and spritz drink occasions
“Cause at that time in the world of tequila, there were shots. So like, and then there was like sipping tequila, right? And the sipping tequila was really being marketed like scotches and whiskeys to a male consumer. And there was nobody talking about, you know…”
Assertion Not checkable as stated
Hantas: 21 Seeds convinced women to buy hard alcohol for home consumption
“Prior to 21 Seeds, really, women would bring wine and beer, buy that for the house, and they weren't in the business of really buying hard alcohol for the house, and we really changed that behavior.”
Insight
Hantas: Founders must actively distribute earned media to retail buyers and distributors
“People don't, they think that it just happens and that's the end of it. You have to push all of that out to all of the people.”
Disclosure
Hantas: 21 Seeds Held $4M in Funding for Only 1.5 Years Before Exit
“We didn't even keep their money for very long because the four million dollars we raised, they, we only had that money for like a year and a half, you know?”