Mrs. Meyer's Clean Day
also referred to as: mrs. meyer's
6 statements across 2 episodes · 3 bullish · 0 bearish · 1 people on the record · first statement Feb 17, 2025 by Monica Nassif · said 40 times in 3 episodes since 2021 · across every show →
Mentions by year
brought up most by Guy Raz (32), Monica Nassif (7), Kat Nouri (1)
tap a year for its mentions
2026 13 mentions in 1 episode
2025 26 mentions in 1 episode
2021 1 mention in 1 episode
Everything said about Mrs. Meyer's Clean Day, oldest first
Feb 17, 2025 positive
Feb 17, 2025 positive
Nassif: Shelf brand-blocking validates price points via a product halo effect
“We've got to be all together. Because then you validate your price point, and you kind of make a promise to the consumer that, hey, if the hand soap is awesome, the dish soap is going to be awesome. You know, it has this halo effect.”
Feb 17, 2025
Nassif pulled Mrs. Meyer's from 200-store Target pilot due to weak awareness
“We couldn't control the stores, the 200 store test. And so I had no market concentration. We had zero brand awareness. We were so premature with the brand, we didn't really know what we were doing, so I saw the numbers every week, and I decided, we gotta take …”
Feb 17, 2025
Jan 22, 2026
Nassif: Mrs. Meyer's early Midwest rollout failed before succeeding on coasts
“That's why when we started Mrs. Meyers, we just went after market after market, and we just chipped away. We went to, we tried the Midwest, that was a disaster, so we just chipped away. New York, Atlanta, big major markets that would be so much more accepting.”
Jan 22, 2026 positive
Nassif: Ignorance of expensive retail slotting fees saved early Mrs. Meyer's
“You know, I think ignorance in some ways is bliss. I knew so little about the promotional dollars required to sit on the shelf of a Target or a Walmart or a Kroger, and yet we went after it, and I think if I knew that, oh my gosh, those promotional dollars wer…”